We had the good fortune of connecting with Jodi McShan and we’ve shared our conversation below.
Hi Jodi, what’s something about your industry that outsiders are probably unaware of?
While everyone understands it in concept, it is hard to communicate that we are working with living things (plants or flowers). Blooms may look different from flower to flower and colors vary. It is often hard for consumers when the item does not look exactly like the picture from the internet or inspiration image. From seasonal changes to availability (pandemic or otherwise), designs constantly change from arrangement to arrangement in order to provide customers with quality products.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We are a third generation flower business, founded by my grandparents in 1948. It is an honor to come to work and continue to grow the brand and bring the joy of flowers to the Dallas community. Personally, it is great and complicated all at once as I am also a family law attorney and have my own firm. Each day is different and a balance of my two very different jobs, but I wouldn’t trade it for anything. With time, I have learned to balance, and I am grateful for the understanding of everyone I work with – judges now know when I’m “on vacation” in early February and early May, it’s really Valentine’s Day and Mother’s Day at the flower shop, and when I am completely gone from the flower shop for a few days, they know I’m in trial.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I tell all of my friends to come during the State Fair. I love the fair and even during school I would fly back for Texas-OU weekend to go to the fair with friends. I would also want to do a history tour with the triple underpass, old jail, and other historical sites. While I’m not generally a museum person, I would want to highlight our museums and arts (from the Holocaust Museum to the Nasher and ATTPAC and Meyerson).
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to give a shout out to the Junior League of Dallas. This amazing organization not only gives back to the Dallas community, but it allows women from the greater Dallas area to train in leadership, mentor others, and create lasting friendships and support systems. We would also like to say a big THANK YOU to the Dallas Police Department. We partner with them each year for Petal It Forward to help spread the joy of flowers around Dallas. We are so grateful for them!
April Barnes Photography