Meet Jessica Paxton | Small Business Virtual Advisor | Niche Coach

We had the good fortune of connecting with Jessica Paxton and we’ve shared our conversation below.

Hi Jessica, we’d love to hear more about how you thought about starting your own business?
I’ve always had an entrepreneurial spirit. As a kid, I thought that meant I wanted to be an inventor, but I realized quickly that it wasn’t. To be fair, I also wanted to be a singer, an actress and all sorts of other things. Pretty typical of a 7 year old I suppose.

After my first daughter was born while in my early 20’s, I decided to try a few different MLM programs in addition to working a full-time job. I desperately wanted to make an income without having to leave my baby every day, but I never saw those programs as anything more than a side hustle if I’m being honest, even though I was hopeful that they would become more than that.

Eventually I found my way into freelancing and tested a ton of different avenues within the Virtual Assistance niche before finally making my way into the coaching industry.

Now as a Virtual Advisor, I help moms confidently discover their “it factor” and profitable niche so they can attract the right customers, achieve financial freedom, & experience more life with their family.

Not only was this something that I wanted to achieve myself, but I have a passion for helping other women do the same.

Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m currently working with a powerhouse of a mom, although I don’t think she fully sees herself as that yet, but we’re getting there.

We spent some time diving into a whole mess of things… Goals, interests, values, both personally and professionally.

The other day she told me that she has more clarity in what her next steps are, and I could feel her excitement about the possibilities that lie ahead.

I always say that THAT is the power of niching. When you know exactly what you need to do in order to make things work, and you feel confident enough to actually go out there and make it happen.

That is the mission of The Chameleon VA. I want to empower freelancing moms by helping them unlock their inner confidence and reach their full potential so they can build a successful, income-generating career that they love while living a fulfilling life with their family.

My motto is “I blend in so YOU can stand out!™️” and I really, really mean that. I know what it’s like to second-guess yourself or question your worth… That can create unnecessary, negative chatter in your head and hold you back from getting you to where you want to be.

I think that’s the biggest challenge we face as entrepreneurs, but if we can remember why we started our business and then also ground ourselves in our niche for clarity, that will quiet all of those limiting beliefs enough so that we can keep moving forward in our journey.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Ha! I’m a mom of three now, my youngest being two months old at the time of this article so my current answer would be “let’s just stay home and grill out this time.” Partially because it’s easier than packing up the diaper bag and all the things, but also because we are somewhat of a homebody family already. Sitting around and talking together is special, especially if we haven’t connected in awhile.

Now, once the newborn tiredness wears off I’m sure my answer will change some. My family and I also enjoy being outdoors or jumping in the car to explore the Texas backroads, so we probably would take them to do that, stopping off at some really awesome BBQ place and maybe even check out a state park.

In fact, I just so happen to have family in town now and we recently went down to Magnolia street in Fort Worth to give them a chance to explore our beautiful state. We did get some delicious BBQ from Heim and then we walked over to Free Play. It was the perfect first “big outing” for us since the little one was born. I would recommend this for both visitors and local families who are in the same season of life as us.

Who else deserves some credit and recognition?
I heard the term “freelancing” years ago, but I never really understood the concept or the possibilities that could come from it.

It wasn’t until I came across a video ad from my now business coach, Lauren Golden – founder of The Free Mama Movement. (Yes, even coaches have coaches.)

I binge-watched her free resources about becoming a Virtual Assistant (you can find her most popular videos about that niche by clicking my referral link here: https://thefreemama.com/?affiliate=thechameleonva ) and eventually was able to fully replace my full-time job & then double my income during the beginning stages of Covid.

Eventually I joined her membership because I knew staying connected and showing up in a supportive community would help fuel my momentum. It’s also a great place to do market research since my ideal clients are in there (save that tip for later if you’re struggling with creating your offers or marketing). Even though I learned a TON about entrepreneurship and business through my own personal experiences, I always walk away with some new piece of knowledge or perspective that adds value to my life. I’m grateful for her and for her safe space on the Internet that I can grow in.

Two other people that I attribute to my success, is my mom and of course my husband.

When I first talked about going full-time with my business, I was hesitant and scared of the unknown… but after a 2-1/2 hour drive talking to my mom, she convinced me to really go for it. That same night I passionately poured my heart out to my husband about the vision I had for my business, and he supported me without any real hesitation because he could see the fire that was lit inside of me to make this dream a reality. Having those two in my corner has meant the world to me.

Website: https://www.thechameleonva.com

Image Credits
Some images were designed using Canva pro elements.