We had the good fortune of connecting with Jared Haas and we’ve shared our conversation below.
Hi Jared, is there something that you feel is most responsible for your success?
Value alignment is what makes any company strong and successful. Over the course of time, we have aligned ourselves with internal team members, clients, consultants, and vendors that have similar and overlapping values. There are dozens of firms in Austin that do modern architecture, but few, if any, that do what exactly we do. Specifically speaking, we focus on “authentic living” design.
Authentic living is a set of value principles that we developed with the goal of designing towards authenticity (see more here). The current U.S. market is set up for a “bigger, faster, cheaper” mentality in the design and construction industry. Our slow design approach is a counter response to the fast design environment, just the same as slow food came in response to fast food. Both have a goal of creating and promoting healthier environments and lifestyles.
What should our readers know about your business?
Going against the grain is always going to be more difficult and require extra effort. As a client, you really have to be willing to go above and beyond the norm to achieve these lifestyle choices. While this shift towards authentic living tends to narrow down our demographic, it draws more individuals out of the woodwork with every exemplary project that we produce. As a firm, we have had to rebrand to hone in on this market. We have added our own construction entity to be able to execute the projects that defy standard convention. We have recently started our own development company to create more projects that push the boundaries by using our principles. Ultimately this will attract even more niche clients with aligned values, and will continue to propel our success.
We want to lead by example. While our designs are intended for the general public, we are hoping to influence other designers and industry related professionals with these alternative methods. We have achieved quite a bit over the last decade, but are still very ambitious in our goals that we have established and now have our eyes set on the future.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I can write a book about all of the individual restaurants, food trucks, galleries, music venues, parks, etc. that Austin has to offer. However, I would venture down to San Antonio’s Pearl District which would allow us to explore many of these aspects all within a single comprehensive and walkable environment. It is one of the best examples of adaptive reuse, new urbanism, and authentic living that Texas has to offer.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Charlie Russell | Project Designer of Black Rabbit Design Charlie Schmidt | Project Designer of Black Rabbit Design
Mick Bartholomew | Project Manager of Black Rabbit Build
Cassandra J Klepac Photography Leonid Furmansky Photography Chase Daniel Architectural Photography