We had the good fortune of connecting with Greg Garcia and we’ve shared our conversation below.
Hi Greg, how do you think about risk?
I feel that risk is basically the price that you are willing to pay, in order to achieve whatever goal or mission that you are on. I view it as a balance: the pain, hurt, emotional damage, and/or financial loss versus the achievement, the win, the completion of the task. There’s the chance that you will have to pay it all, and still not win, as well as the chance that you won’t have to pay any of it, and come out on top. I see risk as a painful reminder of the stakes of the game that we play, and one that you can mitigate to an extent, with proper training, practice, experience, guidance, due diligence. I try to minimize the effects of a total loss to the best of my ability, and I might be accused of playing it safe.
What should our readers know about your business?
About four years ago, we founded what came to be known as Proletas, a healthy ice cream company. We make an ice cream bar on a stick that is loaded with protein, and balanced in carbs and fats. We designed it as an after-workout snack, kind of like a smoothie. We recognized that not every gym is big enough to support a full on smoothie bar, and thought that a healthy ice cream bar would be a great alternative! We are still considered small; we were growing, but it seems that the Covid-19 shutdown has tempered that by a lot. Neither of us are business people by trade or training, so there has been a lot of figuring it out as we go on. We are still self funded, and trying to get this business to be self sustaining while working another full time job and providing for four children and a wife as a public servant is probably our biggest challenge at this point. Well, one of many, anyway. As for our brand, we want the world to know that happy and healthy go hand in hand in life, and that is what our ice creams are about. Happy, because its delicious ice cream (our kids are the taste testers!) and healthy, because its made to give your body the infusion of macros that you need to thrive.
Any great local spots you’d like to shoutout?
Ok, we would definitely hit the Dallas Farmer’s Market for my favorite place to get a steak, Beyond the Butcher. Their food is delicious, and their neighboring shop, American Butcher, has the best selection of meat. So good, so good. For the Taco circuit, we would hit up Rusty Taco, Torchy’s Tacos, El Si Hay in Oak Cliff, and Dona Lencha’s in Irving. Each of those is amazing in their own right. When its time for fish, we’d go to The Flying Fish (i prefer the one on Market Center in Dallas) and Aw Shucks on Greenville. Delicious. For drinks, you can’t go wrong with the taproom at Community Beer. The beer is fresh, and you never know whats going down there. I’m also a fan of dive bars, and Adairs in Deep Ellum is the king. And of course the Dallas Arboretum, the Perot Museum, and the Cedar Preserve near Joe Pool Lake.
Who else deserves some credit and recognition?
I don’t want to sound cliche, but I believe that God has blessed me in my life, from being born to some amazing parents in the best country in the world, to all of the opportunities that He has placed in my life. That being said, I couldn’t do what I do without my best friend and wife, Jenn Garcia. We met while I was in high school, and we’ve been together ever since. She is a great counterpart, a wonderful mother to our children, and the reason I want to make this world a better place.
Youtube: Proletas – Protein Ice Cream
1. Jenn Garcia. 2. Christie Almand 3. Greg Garcia 4. Belinda Merten 5. Greg Garcia 6. Billy Cauley 7. Eric Castro 8. Gabrielle (@themilkwoman.ninja)