We had the good fortune of connecting with Gabriela Herrera and we’ve shared our conversation below.

Hi Gabriela, how do you think about risk?
At the start of 444 Lash & Beauty LLC I knew exactly what i wanted my business to look like. I envisioned my own luxury beauty bar and my own eyelash extension product line displayed at my very own store front. I wasn’t fully aware of the many obstacles that were to come my way. When i first launched 444 Lash & Beauty LLC I was freshly out of college and ready to begin my career as a Speech Language Pathologist. Or, so i thought. The first year of my post grad career wasn’t at all what i expected it to be. I quickly realized my passion for the beauty industry and decided to take a risk in starting my own business while still working full-time. I promoted @444Lash on social media, printed flyers, purchased ads, with the goal of promoting myself to the world. About six months into my lash journey i took the risk of quitting my full-time job. I felt that in order for me to be where I envisioned myself from the start I needed to put my all into 444 Lash & Beauty. As my journey continued i found myself working very long nights and early, early mornings. My horrible days turned into learning lessons and i began to see my business grow rapidly! One year into 444 Lash & Beauty, I took the risk in manufacturing my own product line which consisted of eyelash tweezers, eyelash trays, professional glue, primer, and remover. I would say this was the most challenging business venture because I risked much of my time and money to find the perfect manufacture to bring my vision to life. Now that my product line is doing well, my next focus is to create merchandise. I am in the works of dropping branded clothing with my business logo. I am so excited for this and can’t wait for everything to come together! Without taking risks i wouldn’t have accomplished or be where i am today! Take that risk!

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
444 Lash & Beauty LLC provides women with luxury eyelash extensions. As a certified technician, I apply one mink eyelash to every single natural lash on the client’s eye. This luxurious service takes about 2.5 hours to complete and may last for up to 5 weeks, depending on the aftercare of the client. I take pride in my specialty sets which are Volume Lash Extensions and Wispy Lash Extensions as well as my Lash Art. Lash art consists of colored lashes, and lash decals such as glitter, hearts, butterflies, etc. I believe my hospitality & business name sets me apart the most from others. My workspace is known for its soothing aromas, r&b feel, and most importantly cleanliness. My clients call it the “444 experience” when they refer my business to others, Haha I love that so much!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to dedicate my shoutout to my beautiful parents. I spoke about the passing of my dad in 2016 playing a major role in the start of 444 Lash in the past. So this time around I want to show my appreciation to my beautiful mother Mrs. Lisa Herrera. Her support and love is out of this world! She is my very own mentor, therapist, financial advisor, and mommy all in one. She brings so much sunshine and positivity into my everyday life, it’s a balance that i truly need when working so hard everyday. I love you mommy!

Website: https://444LashBeautyBar.As.Me

Instagram: https://www.instagram.com/444Lash/

Other: https://www.tiktok.com/@gabbyhrr_?_t=8WyzsVI3nDO&_r=1

Image Credits
444 Lash & Beauty LLC

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