We had the good fortune of connecting with Francisco Diaz and we’ve shared our conversation below.
Hi Francisco, can you tell us more about your background and the role it’s played in shaping who you are today?
I am originally from Mexico City, Mexico. I was brought to the United States when I was just three years old, but thanks to the diligence of my parents I have been fortunate enough to have retained and built upon the rich heritage of both of my home countries. I have always been a dreamer, and as the child of immigrant parents, pursuing the American Dream has been in my DNA from day 1. It was never a discussion about IF I was going to start my own business, but WHEN. My pursuit of interior design and staging started at an early age, moving the furniture in my family home around when my parents would go out of town so that they would be surprised by the new configuration upon their return. Casa Bella is the realization of that original experimentation with design!
Let’s talk shop? Tell us more about your career, what can you share with our community?
Unlike other staging companies who care little for design, Casa Bella marries design with staging to allow for a more unique approach to the home staging process. Pulling from my background in the medical field has led me to a proven formula to diagnose even the most challenging of design dilemmas. This formula of diagnosis, prescription, and treatment allows for a seamless process that benefits our clients and makes this sometimes stressful process much more enjoyable. My fascination with real estate began at an early age, as evidenced by my affinity for browsing listing booklets at the grocery store and constantly rearranging my family home. Although I entered the medical field as an adult, I continued to serve as a trusted design advisor for friends and family, ensuring my off-hours were filled with furniture shopping trips and decorating projects. In 2020, I received my certification as a Staging Design Professional™and began diagnosing design dilemmas for investors, realtors, and homeowners through Casa Bella Staging + Design. When I’m not staging a property for sale, I’m most likely to be found putting the finishing touches on my own Dallas home.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If they were just visiting for the weekend we would definitely begin at Northpark Center, the world’s only shopping museum, for a quick bite on the La Duni patio and some great people watching. Followed by drinks at the Mansion Bar and the best steak dinner in town at Del Frisco’s Double Eagle steak house. If they were up for some dancing to end the night we would stop by The Round-Up Saloon for a little line dancing and end the evening with a #3 at Velvet Taco! Sunday would be started with the epic brunch at The Rustic and then some furniture shopping up and down Knox / Henderson. No trip would be complete without a deep dive in the Dallas Design District and the perfect BBQ dinner at Lockharts in the Bishop Arts District.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to dedicate my shoutout to the following people who have helped me grow as a human, business owner, and designer. My partner, Julian Leaver, my immediate family for always being so supportive, and my friends, without whom I would not have as successful of a business!
Personal Photo – Perez Photography Work Photography – Perez Photography