We had the good fortune of connecting with Erin Mathis and we’ve shared our conversation below.
Hi Erin, what’s the most important lesson your business/career has taught you?
Style yourself for the role you want to play in the movie of your life, then do the work to succeed in that role. When I was in my early 40’s, I found myself depressed and overweight. Like so many working women, I struggled to balance my demanding career with the challenges of being a mom to young kids. Even though I oversaw an international styling company and training institute, my style and life were stuck in a rut, and I felt insecure and unseen.
I decided enough was enough and used everything I knew as a personal stylist to reinvent my look, updating everything from my hair to my shoes. Revamping my style helped me feel attractive, confident, and sexy again. But more than that, I felt more powerful. After redefining my image, I attracted different kinds of opportunities that shifted the narrative of my career and helped my business grow.
Some people might dismiss my style transformation as “just a makeover,” but as a style coach, I understand how image has the power to transform your entire life. I apply the same process I used to transform my image to help my clients re-invent themselves, so they can confidently show up as the captivating person they are.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
I’m a style coach working with women to create style that builds confidence, credibility and helps them make the impact they want. I also train style experts around the world in the skills needed to serve their clients online.
After graduating from Chico State with a degree in Visual Communication, I worked as a graphic designer in Silicon Valley where I met my husband. 5 years later after moving to Los Angeles, we partnered with his mother, a Certified Image Master, trainer & author to cofound The Style Core – which offers training and tools for Personal Styling Experts along with Style & Color palette services for consumers. I started as Creative Director then transitioned to become the Director of Operations, overseeing the company’s Training Institute, Products and global Stylist Network. In 2016 I moved my family back to Chico, my relatively small hometown in Northern California. I pivoted my business, and transitioned to serving a global clientele through online style coaching programs. This turned out to be a wonderfully effective format that would be very beneficial when the pandemic came.
I was honored to speak on the Tedx stage in 2019 with my talk “The Power of Image to Transform your Life.” It’s a message I believe in strongly and have seen it manifest many times. Whether speaking on physical stages or virtual stages (podcasts), I love to empower people to up-level their style and step into the life they’ve always wanted.
When the pandemic arrived, I saw that other Image Professionals were struggling to figure out how to effectively serve clients online when they could no longer work in person. In spring 2020 I pivoted part of my business to training Personal Stylists to do this work virtually. My co-trainers and I offer this throughout the year and have enjoyed supporting an amazing global community of style creatives. I’m excited to open up the next session of my online style coaching program in May 2021 and lead a new group of women to create their Million Dollar Look. Participants are guided along a proven 7-step path—the same one I used to transform my image, to re-invent themselves and confidently show up as the captivating person they are.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Chico, California is a hidden jewel! Like many other locals who left after graduating high school or college, I eventually returned back here to my hometown to enjoy all the benefits.
When friends come to visit, we’ll take a walk, run or bike through beautiful Bidwell park along the bike path and creek—The same bike path that I ride to meet up with my book club for drinks and dinner downtown. Speaking of downtown, we’ll want to have dinner on the patio at Grana for farm-to-table cuisine prepared in a wood fired oven. A good morning starts with delicious coffee from Stoble (possibly enjoyed on the rooftop deck), followed by a hike in upper Bidwell park to “Monkey Face” for sweeping views of the valley.
Next, we might enjoy brunch and live music at the chic indoor / outdoor La Salles restaurant and possibly a stroll through the beautiful campus of California State University Chico which is nearby. That evening we’ll start with happy hour at one of the fabulous downtown bars like Tres Hombres (Margaritas to die for), then stroll over for a live music or arts show at Laxson auditorium.
Another day we might drive 40 minutes to the small town of Vina for wine tasting at the New Clairvaux Vineyard —a fifth-generation winemaker and a community of Trappist-Cistercian monks creating handcrafted, award-winning wines.
If it’s summertime, a visit to Lake Oroville for a boating and waterski trip could be on the agenda as well. Chico is nestled against the Sierra Mountain range, with a selection of lakes, river and gorgeous geography nearby for people who enjoy the outdoors. Personally, I love it here!
Who else deserves some credit and recognition?
I’d like to give a shoutout to my mentor, Carla Mathis. As author of “The Triumph of Individual Style,” she has been a visionary and sought out teacher in the field of personal image and color for many decades. But I knew her first as the mother of my boyfriend…and later, my mother-in-law! Within 5 years we began working together, building a company called The Style Core. In the 10+ years of working closely with her, I’ve received an incredible mentorship in our field of work. People travel the world over to train with her and it’s been a privilege to learn and live alongside a true pioneer in our field.