We had the good fortune of connecting with Emily Sanchez and Aspen Carter and we’ve shared our conversation below.
Hi Emily Sanchez and Aspen Carter, how does your business help the community?
Mindful Mortal started with a simple idea of providing an affordable and cleaner way of eating cheese. When we started a business in the middle of a pandemic, we wanted to ensure our community had alternative options to the limited supply of traditional and plant-based cheese found in stores. Our queer- owned company strives to inspire people to be more mindful of the choices they make and the impact it has on the world, even if that impact starts with skull-shaped vegan cheese.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
As first time business-owners, it has definitely been a learning curve for both of us. We continue to learn and grow with every turn. One challenge we faced was the popularity we gained in such a small amount of time. We went from making it for family and friends to making it for the community in less than a month. Thanks to the North Texas Small Business Development Center, we were able to get the guidance and information we needed to expand. We would not have been able to do so without other small businesses believing in us. Thanks to Suzanne Schneider-Johnson, owner of Chestnut Tree in Denton, TX, we have moved from a cottage kitchen to a commercial kitchen.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Aspen has been living in Denton, TX for the last 5 years and Emily has lived here for 7 Years. We have grown to love all the gems in Denton like Recycled Books that has made its home in an old opera house, Clear Creek Heritage Center where you can find many trails and connect with nature, plant exchanges all over the Denton community, and the Chairy Orchard (if you know, you know). We would take our friends to Mr. Chopsticks, Boca 31, Pepitas, and Thai Square (all of which has vegan options). When not in a pandemic, we would be having a drink at East Side or Cool Beans.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Within the first couple weeks of launching, we were discovered by The Dallas Morning News, which gave us a lot of exposure. Additionally, our friend and owner of Radically Nude, Juniper St. Butcher, has helped us come up with new ideas and advised us in creating new molds. We could not have accomplished so much without the support of our family and friends, especially our friend Yoci Reed who was the first to taste test our cheese!
Juan Figueroa Juan Figueroa Emily Sanchez Emily Sanchez