We had the good fortune of connecting with Cordarryl Franklin and we’ve shared our conversation below.

Hi Cordarryl, can you walk us through the thought-process of starting your business?
I would say, the thought process behind me starting my own business was, I wanted to make a difference, & I wanted to give back to the youth coming behind me. I built my business on the basis of mentorship, & creating opportunities for others. The bonus was, it revolved around the sport of basketball. A sport that my older brother Cory, introduced to me, while we were young. I had to be 5 or 6 yrs old, when we were in the hallway of our home, on a little nerf basketball hoop. He was much taller than me, so he use to play with me on his knees lol. I’ve loved the game every since. It’s like this C4 NXT LVL movement was in its infant stage back then. So just know that it’s authentic, & it comes from a real place. Another thought behind my business was, I had this motto that, I rather punch the clock to make myself rich, than punch the clock to do that for someone else. I want to control my destiny, & set my future offspring up to be able to inherit something their father built. Black Generational wealth trickling down my bloodline.

Alright, so let’s move onto what keeps you busy professionally?
I would say what sets my business apart from the others in my field, is I take pride in really making the kids I train better. And not just better as basketball players, but also better human beings. If you ask them, they’ll tell you how I always use the example of, sports being a direct metaphor to life, to teach them lessons. Not only am I a trainer/coach to these children, or young adults. I’m also a mentor to them, & they hang on to every word I say. So I make sure I lead & mold them correctly. I like the fact that I get to actually see them get better as athletes, but grow up to be intelligent human beings. God’s way of rewarding me, is me seeing my babies(my kids I train) accomplish their goals.

I got to where I am today professionally, through hard work & perseverance. This wasn’t an easy journey, at all in the beginning. Hell it’s still not easy, but it’s not as hard as it once was. I took quite a few losses creating this business. So I know what it means to get it out the mud. To have an idea, create it, & build it from scratch. In that time that I was creating, I learned a lot about myself. How to handle opinionated people, who don’t know your vision. Understanding that God gave me the task, not them, so I need to follow him, & not them. I learned how to strategize, write down my goals in my IPhone & IPad (like a vision board). Eventually you start doing the things you wrote down. I want the world to understand that my brand is a direct correlation of me as a person. It exemplifies hard-work, dedication, grind, & the fact that I pay attention to detail.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
So if my friend was visiting Dallas, aka the Triple D, aka the dirty D. Lol. Those are the nicknames for the city btw, but if they stay for a week. Um, it depends on what time of the year it is. If it’s basketball season, we might hit the Mavs game. Luka at American Airlines, is box office. We could hit the Galleria mall to do a little shopping. The Galleria on a Saturday, is a cool little vibe to me. After that, we might go get our grub on at the Iconic Black-Owned, WILLIAMS CHICKEN, you can’t go wrong with that, especially after a day of shopping. Later on in the evening, we might go do some Top Golf, that’s always a good time. I can hoop & all, but I haven’t learned how to Golf properly, so it’s always fun to make a fool of myself on the green lol. For some good top shelf eating, I might take them to Fogo De Chão, the Lamb chops there are magnificent lol. I’m pescatarian, but I do allow myself to cheat here & there, especially when friends come into town. For a night on the town, you could catch me taking them to a few different spots. We could do Uptown, they have some cool bars, rooftop bars too, I always love those. Dallas skyline is grandiose, & you get a good view of it from some of those locations. Deep Ellum is another cool vibe, with all the Art Festivals ect that they hold. I’m always up for a good bottle of wine, so I might take them to a wine tasting or two, maybe even Painting with a Twist, if it’s a lady friend. It’s so much to do here.

Who else deserves some credit and recognition?
I would say God 1st, more than anything, because he gave me the idea, & strength to put this business together. Then my intermediate family deserves a ton of credit. My mother(Lawanna), my Pops(Ellis), my brothers(Cory, Cortaevies, & Eric), & my only sister Shabree. They’re the driving force behind me getting to where I’m going. The love they give, & the way they keep me grounded, has been important in any success I’ve had. I can’t thank God enough for them. I also want to thank my other family members, they know who they are, who supported my movement early on, & still supporting it. Also to my team of homeboys as well, & even a shout-out to my business partner Darnell Hinson, & our coaching staff at Devoted Basketball. Those some real brothers right there. Darnell in particular did a lot for me when I started this off, he don’t even know how much he did, but he did a ton. Oh and last but not least, my kids, & my grown clients that I train. They helped build me. So it’s all love from my side.

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Other: Email: c4bball@gmail.com my website is under maintenance currently. Will be back up soon, sorry.

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