We had the good fortune of connecting with Christina Daves and we’ve shared our conversation below.

Hi Christina, what habits do you feel helped you succeed?
A never give up attitude is my #1 habit that has led to my success. I have failed, repeatedly as most successful entrepreneurs have. You have to have grit and be able to see the bigger picture. Sometimes things just don’t work it. You have to adjust or as we all had to do in 2020, pivot. Life throws you curveballs and you have to be ready to accept them, change what you can and move forward.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
In 2010 I broke my foot and felt miserable in the big ugly medical boot. I designed a fashion line to change the conversation of an unattractive medical device, turning it fashionable (www.healinstyle.com). I won Steve Harvey’s Top Inventor Competition on his Emmy® Award winning show and have had celebrities wear it like Diana Ross and Carla Hall.

Having mortgaged our house and maxed out our credit cards, I had no resources left for advertising or hiring a PR firm, I taught myself everything I could about generating my own publicity so I could share my product with the world (and make sales). I created a system that works for pitching the media that I call my Get PR Famous Formula.

Using this system, I have personally appeared in over 1,000 national and local media outlets including The Steve Harvey Show, Dr. Oz, The TODAY Show, local affiliates of NBC, ABC, CBS, and FOX, magazines such as, Forbes, Success and Entrepreneur, Sirius XM Radio, The Washington Post, and many more and together with my clients, we have over 1 billion views and generated over $100 Million in sales from free publicity.

This success led to my writing the best-selling author of, PR for Anyone™ – 100+ Affordable Ways to Easily Create Buzz for Your Business, and the #1 best-selling book, The DIY Guide to FREE Publicity that shares my journey of getting exposure for my product.

I am also a regular contributor on Good Morning Washington where I host lifestyle segments and am a keynote speaker inspiring business owners and entrepreneurs to gain visibility and credibility through media.

Learn more at www.ChristinaDaves.com

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
An entrepreneur is only as successful as the people they surround themselves with. For the past 10 years I have hired coaches, blessed to have had mentors who forged the path before me, devoured business books, participated in masterminds and networking events, and have a group of 3 other women who I have met with monthly for the last 5 years discussing wins, struggles, and financials, which is what holds me accountable.

Website: www.ChristinaDaves.com

Instagram: instagram.com/christinadavesofficial

Linkedin: www.LinkedIn.com/in/ChristinaDaves

Twitter: www.twitter.com/prforanyone

Facebook: www.facebook.com/prforanyonechristinadaves

Youtube: www.youtube.com/prforanyone

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