We had the good fortune of connecting with Ambreen Wajid and we’ve shared our conversation below.
Hi Ambreen, what was your thought process behind starting your own business?
Ironically enough, I never really had a sweet tooth as a kid. American desserts proved to be too sweet, always focusing on sugar/appearance over flavor. Then, through creating recipes myself, I was able to bring out flavors like cardamom or coffee and realized the potential desserts truly had! For years I would make my own recipes, write them down on a crumpled piece of paper and try (and fail) to keep it safe.
Then in 2016 I worked as a website developer for small businesses. It allowed me the skills and space to finally code a website for myself and start Spoonful of Something. It started out as a small, personal blog- an organized platform where my mom could find my recipes easily. Over the years, it’s expanded into a successful brand where I get to share recipes that are impressive yet simple. My goal is to show others how easy and delicious baking can be, so that others can love the kitchen as much as I do!
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
I have two jobs: baker/blogger and doctor. My daytime job as doctor is everything I wanted it to be: I care for patients, I help diagnose/treat their conditions, and I hopefully help them in their healthcare journey. My job as a baker and blogger, on the other hand, helps fuel my creative side and acts as a form of self-care. I love that I have the opportunity to bake with true flavors and trusted ingredients. Even more, I love that I get to share those treats with family/friends to brighten their day!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I moved to NYC a year ago. There are so many wonderful spots that I’ve fallen in love with, and yet so many more spots I have yet to check out. Of course the tourist/photoshoot destinations are a must (DUMBO, brooklyn bridge, oculus, high line, central park). For a caffeine pick-me-up, there’s gorgeous and delicious coffee at Felix’s Roasting Co. For food, there’s unlimited variety in each cuisine. My favorites are Soothr, San Matteo, and Bosino. To end off the night, it’s best to go to a rooftop with a view of the city. I recommend Magic Hour with it’s pink florals and bright lights.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
For all the taste-testing and encouragement I could ask for, my family deserves the biggest shout out. My mom is my #1 fan, always cheering me on for every bake (and secretly bragging to her friends about me). I would never have gotten to where I am without her constant support and love. My sisters and brothers-in-law who are always available for a taste-test and feedback, thank you for saving me from eating all my desserts by myself!
Other: Pinterest: www.pinterest.com/SpoonfulofSomething/