We had the good fortune of connecting with Adriana Meyerovitz and we’ve shared our conversation below.

Hi Adriana, we’d love to hear more about how you thought about starting your own business?
From a young age, and as long as I can remember, I have been a perfectionist when it comes to my work, or any task I was given. I have also always loved a good challenge. Therefore, in my head, I tackle work as if I am constructing a puzzle or solving a great riddle. Lastly, I thrive the most when I share the feeling of ownership over a project or a task at hand. When you combine the three points above, becoming an Entrepreneur and being in charge of my own professional destiny just seems like the perfect combination, and the most fulfilling way to tackle the work force. As I look back, this trifecta has allowed me the freedom and creativity to grown both personally and professionally. I never take for granted and greatly appreciate the years that I did work for a large Corporation or under someone’s mentorship. But now that I have allowed my wings to spread, I feel that the sky is the limit in terms of my career!

Alright, so for those in our community who might not be familiar with your business, can you tell us more?

Promote in Tandem is an Ad Specialty Firm that delivers unparalleled service, an exceptional level of expertise, creativity, and a vast selection of custom branded products, promo, and swag. Our approach is to incorporate every sense in the process of creating a lasting impression through utilizing varied marketing tools, and offering a unique insight into the Promotional Products Industry.

Presently, we are proud to source over one million products, and we have the ability to convert almost any concept into a vibrant and creative Marketing reality. Our firm understands that each one of our clients has a unique story to tell, an idea to convey, an audience to captivate. We always place our customer’s satisfaction first, acknowledging their needs and return on investment (ROI) throughout the process. With our individualized consulting style, we make each client’s particular goals and business growth the main focus. We make it our mission to offer every customer the very finest combination of big company expertise + boutique firm attention to detail. Promote in Tandem guides and allows other businesses to expand through effective and turn-key use of our promotional products, combined with their own reputation and history.
My father founded Promote in Tandem almost 30 years ago and taught me most of the basic principles of this dynamic Industry. Like many other businesses, Ad Specialty and Promo have evolved through the decades. Long gone are the days of heavy catalogs and cluttered showrooms. Our firm has embraced technology through various methods, such as upgrading our operations to use state of the art industry product and client management tools, as well as maximizing the opportunities that social media provides. I feel that my greatest achievement thus far has been expanding my father’s vision into a well-established, relevant, and current thriving business model.
For many years people called the Promo Industry the “Chachkie” business. Slowly but surely, we have worked hard to extricate that term from the Industry lingo. Over the years we have educated our client’s and enhanced their perception about the most important benefits of showcasing their brand using a give-away for long term brand exposure, as well as a most effective marketing tool. I like to tell my clients that Promote in Tandem is not in the business of selling pens, shirts, note pads, and other similar promotional commodities. Rather, we elevate our client’s brand experience and assist them in reaching their maximum potential in terms of marketing and gaining a competitive advantage. By working with Promote in Tandem to source the best products, our clients can achieve many goals including: boost their brand visibility; increase their customer retention; generate future business leads; maintain healthy and robust business relationships, add personal value to their general marketing message, incentivize employees, boost morale, and ensure long lasting relationships based on loyalty.
Another key point that helps differentiate Promote in Tandem, is our ability to be Chameleons. Each time we partner with our clients on a new project, we immerse ourselves completely into the company culture and study the “ins and outs” of their marketing goals. We take pride and ownership of the results of each project. This level of investment ensures that we provide an end result that makes our client’s proud to display their concept and brand. We facilitate creativity with a view to bringing marketing dreams to life. Our client budget goals are always safeguarded, while still enhancing their business and innovation strategies. We believe so much in the branding and marketing process that I am proud to say that in 2020, Promote in Tandem is an established brand in and of itself, and we are proud and humbled that our growth predominantly stems from referrals. Our philosophy is not to serve clients once, but rather develop a long-standing relationship based on teamwork, creative partnership, success, and loyalty. Independently we can survive….but as a team we will excel!

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Prior to Covid a weekend in Dallas could offer many great spots to visit and enjoy freely, I cannot wait to get back to life as we did before so we can all continue to support and enjoy all of these spots again! – Some of my favorites include: – Klyde Warren park and the nearby Nasher Sculpture Center; – The Farmer’s Market Downtown and then make a stop at the Food Court next to it; – A nice Walk around Bishop Arts while stopping to visit cute Art galleries is always fun; – For the Sports fans, visiting the Star in Frisco (the brand-new Dallas Cowboys Training Facility) is a treat. I love that it is surrounded by some fun retail and shopping as well as great restaurants and even Ice Cream Shops; – Another relatively new favorite is the Shops at Legacy, also surrounded by so many great places to eat and listen to Music, – Some of my favorite Local Museums include: The Perot Museum, The 6th Floor Museum, and The Dallas Museum of Art; – Some of my favorite Dallas Restaurants include: Beverly’s which is owned by a Childhood friend, The Charles, Fine China, and Uchi Dallas. There are so many more great places…these are just some of my favorite!

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My Parents, my adoring Husband, and my amazingly supportive young sons.

Website: www.promoteintandem.com
Instagram: @promoteintandem
Linkedin: Promote in Tandem
Twitter: @promoteintandem
Facebook: @promoteintandem

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