We had the good fortune of connecting with Adrian Gooden and we’ve shared our conversation below.
Hi Adrian, what is the most important factor behind your success?
Being authentic. As a photographer, there’s a certain personality people expect you to have – especially when you pretty much photograph everything from weddings, to grads, to engagements and maternity photos. Alot of times early on I had to remind myself that I’m a human and not some corporate robot, and that it was okay for me to just be friends with my clients instead of shaping every conversation with them to be as professional as possible. This was especially helpful in my commercial work as many of my clients often told me it was refreshing to have just a cool person on set that was professional, could do the work, but also not be uptight and have fun. Being authentic is so important as an entrepreneur because that’s why you started. I started my own business so I could be myself and create income from it the same way large corporations do. Artists and creatives, especially, should have authenticity at the forefront of their business. It not only makes your work more enjoyable, but it could also be a huge reason why your clients choose you.
Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
So, I am branding myself as a commercial photographer. My work is intended to help businesses not only connect with new customers, but to also keep them connected to the ones they already provide for. I got to this place today by ultimately doing business with genuine friends and partners who, while they may make high incomes, are grounded and level headed folks. That’s the key. I work with my people and we help each other. No one competes, we just aim to find out lane and ride it out. Honestly, it was not easy, but it wasn’t “difficult” because I just followed what I believe is my natural order. I learned and didn’t skip my process. I listened to people who wanted to actually help and I put in the groundwork. So it took patience but it wasn’t hard to do that because the journey was so fun. One of the biggest lessons I’ve learned as a photographer is that when you are true, people can tell. I’ve become friends with nearly all my clients. I get Christmas cards and everything from them. I’m a part of their lives whether we do commercial or personal work and it’s so fulfilling to know that my work runs that deep. If the world had to know anything about the inHD brand or story, it’s that it was all done authentically. I’ve never done anything out of character to achieve what I have. It was all done from pure passion and inspiration.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
You have to go to Kylde Warren Park. Metropolitan parks are so cool to me. That’s stop #1. Next, I really like museums so The Dallas Holocaust and Human Rights Museum is a must see. So much history and uncommon facts that will blow your mind. The Dallas Worlds aquarium is a big one too. I’ve gone as a child and adult me still loves to go see the giant spider crabs and scare myself! And if you’re there on the right weekend, go to a High Class Car Club lowrider car show & picnic and experience my favorite car culture first hand
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Of course my parents deserve the ultimate praise for always supporting my ambitious projects without holding me back at all. I have to thank my partners Alonzo Gipson, Darance Dedmon, and Nestor Rodriguez for the constant physical and emotional support. Carly Haynie, for all her creative brainstorming and guidance, and my friend Hayley for providing opportunities for me to continue creating during the pandemic. My homie Jake for always giving me fun work to do and showing hospitality whenever we work together, and everyone who’s every participated, shared, or made possible one of my passion projects.
Youtube: Adrian Gooden