We had the good fortune of connecting with Elnora Foggy and we’ve shared our conversation below.

Hi Elnora, what was your thought process behind starting your own business?
My thought process behind starting my business was that I was always passionate about doing hair and everything surrounding it. I was a hair stylist before I was a business owner . When clients started asking me about different hair and products to use, I decided to create my own brand with what they were asking for. I thought to myself, why keep referring them to other companies when I can create my own for them?

Alright, so let’s move onto what keeps you busy professionally?
I consider myself an artist and creative because I have to create some styles from scratch or even mimic a few styles based on what a client would want. I also have to create videos/content for my marketing campaigns which can be pretty fun. I specialize in hair extensions and natural hair. I use to be a braider but I stopped a while ago. I’m known more for wigs now that I’m trying to dominate in that area. I’m getting better and better every day. Though I suffer from carpal tunnel and tendonitis, wigs are easier for me because I’ve cut out the braiding. I’m most proud of Who I evolved to be. I didn’t let anyone discourage me to actually quit. I’m living off of my talents and making more money doing what I love. I’m so happy to have my own business and is excited to see it flourish before my eyes.

What I’m most proud of is that I’m creating a line of wealth that I can pass down to generations after me. What sets me apart from others is that I don’t mind helping people get ahead in this industry. Even though I’m about my money, I don’t mind dropping a free gem here or there. If somebody ask me something about hair or how I got to where I am, I just tell them. I don’t worry about what anyone can possibly take from me because what’s meant for me to have can Never be taken away. Also, most people will tell you that I have good customer service and that I actually care about my clients and customers and will take the initiative to go over and beyond.

It wasn’t a smooth road at all. I don’t even know what smooth means in this circumstance. Everything about this journey has been a struggle. On this journey, I’ve dealt with one of my cosmetology teachers being very discouraging. I even wondered if I should’ve kept going but I did. I think my passion for doing hair was so strong. The hair industry is most definitely Not for the Weak!! Finding a great salon home was a struggle because you tend to deal with jealousy. If a person feels like you may be a threat or do better than them, they start having the “Hater” mentality and try to block or steal clients and make your workspace pretty toxic.

That’s another reason why I started working in salon suites and eventually started working from home. Dealing with unruly clients can be very stressful. I even had one that tried to tarnish my name because of a misunderstanding but my character and credibility outweighed everything, Booth rent definitely became a struggle at times. Some weeks might be good and one week might not be so you end up working just to pay your booth rent while your bills start to lack. When it comes to my products, I took a great loss my first year due to lack of some business knowledge but I’m back and better. Overall, I wouldn’t trade any of these struggles because it has built me into what I am today.

What I want the world to know about my brand is that, it’s going to be an international brand. I want my brand to make women look and feel beautiful when they use or wear anything from my brand. Herphoria means to give Her a Euphoric feel.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I have so many favorite places in the DFW area. If my friends were in town for the week, here’s a list of places i’d take them

Breakfast Brothers in Arlington-Breakfast, lunch, Dinner
Texas live in Arlington- Chill vibes with food and drinks while outside looking out at the Cowboys stadium
Tedesceo & Happiest Hour-Drinks and rooftop vibes
Klyde Warren park- Food Trucks and chilled vibes in the park
Addison-Bar hopping in the plaza with Stirr
Deep Ellum- Bar hopping
Dallas Museum- Check out the free exhibits
Fair Park-Butterfly Garden

Just to name a few

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
God and his Grace and Mercy. I’ve been discouraged by so many people since I’ve been little but I followed my dreams anyways. My clients are my biggest supporters. My family keeps me motivated. Some of my friends keep me encouraged. But God always came through for me when I couldn’t depend on anybody else. My prayers never went unanswered but were answered when God saw fit but was Always on time.

Website: www.herphoria.com

Instagram: instagram.com/herphoriacollection

Twitter: twitter.com/herphoriallc

Facebook: Facebook.com/herphoriallc

Image Credits
Alex Hudson Photos Me

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.