We had the good fortune of connecting with LaRihanna Brown and we’ve shared our conversation below.

Hi LaRihanna, can you walk us through the thought-process of starting your business?
Embarking on the entrepreneurial journey isn’t just about having a great idea; it’s about recognizing a problem and having the audacity to solve it. The thought process behind starting a business begins with identifying a gap in the market, a pain point that needs addressing. It’s about asking yourself, ‘What can I offer that doesn’t exist yet?’ or ‘How can I improve upon existing solutions?’ This initial spark of inspiration is followed by rigorous market research, validating the concept, and assessing its viability. The next crucial step involves crafting a solid business plan, outlining goals, strategies, and financial projections. It’s a delicate balance of passion and practicality, weighing risks against potential rewards.
Ultimately, the decision to launch a business stems from a deep-seated belief in one’s ability to create value and make a meaningful impact in the world.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
In a world of sameness, it’s our unique journey that defines us. My path to success wasn’t paved with gold, but with challenges that forged my resilience.
I’ve learned that true growth comes from embracing discomfort and turning obstacles into opportunities.
What sets me apart is my unwavering commitment to authenticity and continuous improvement. I’m most proud of the impact we’ve made, transforming lives through innovative coaching methods. Getting here wasn’t easy – it required countless sleepless nights, moments of self-doubt, and the courage to keep pushing forward when others said it couldn’t be done.
The greatest lesson? Success isn’t a destination, but a constant evolution. Coachlux isn’t just a business; it’s a movement dedicated to unlocking human potential.
We’re here to challenge the status quo, to inspire change, and to prove that with the right mindset and guidance, anything is possible.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
In my city, I highly recommend visiting Catbird and Polange, a Liberian-owned establishment. As a proud Liberian, I can confirm that Liberians are celebrated for their outstanding cooking skills.
Furthermore, I suggest exploring RH Roof Top, Monarch, Nuri Steakhouse, and STK Steakhouse.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
I would like to acknowledge the contribution of God above, my parents, my girlfriend Katherine for always sending me novel ideas she comes across. Also to the Giselle Magazine family.

Website: https://shopcoachlux.com

Instagram: Miss LaRihanna

Facebook: The Miss LaRihanna Show

Youtube: Fit by LaRihanna

Nominate Someone: ShoutoutDFW is built on recommendations and shoutouts from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.