It takes a lot more than an idea to build a business, but there can’t be a business without the idea. So we asked folks who’ve built wonderful businesses to tell us about how they came up with the idea in the first place.

Yolanda Herrera

We started Pawlicious Cookies because we wanted to offer dog treats that were both natural and truly healthy. Most treats
we found were full of preservatives and artificial ingredients, and I knew our pets deserved better. With this, we began Pawlicious Cookies baking with simple, natural, human-grade ingredients—no preservatives, no junk—just wholesome treats pet parents can trust.” Read More>>

Latavia Taylor

My business idea was actually a God idea. In 2020 I began to ask God about my existence here on Earth and letting Him know that I wanted to leave a legacy but also help many others. I then began to write down what would come to my mind, which started off just a little at a time then turned into me having to purchase journals and notebooks to keep up with my thoughts and to do what I called a brain dump. It was in 2022 that God began to download ideas in my time of sitting with Him in the 12am hours and beyond.  Read More>>

Essence Stokes-Moore

Essence Stokes: My name is Essence Stokes, and I hold a BSM, MBA, and DBA—all in business. My career has primarily been in Payroll, Payroll Tax, and Human Resources. In 2015, I took a significant leap of faith and ventured into entrepreneurship by opening a full-service restaurant and daiquiri shop. It was a rewarding experience, but I made the difficult decision to close the business in 2021 to focus on completing my doctorate degree. Read More>>

Kayla Thomas

My mug business began with a simple love for collecting mugs. One day after buying a mug from Target, I noticed its design was quite simple and I thought, “I could make this myself.” That moment sparked my curiosity. I dove into researching how to design mugs, and what tools and presses I needed, That’s how my small business was born! Built on creativity, curiosity, and a genuine love for mugs, what began as a personal interest quickly turned into a creative business venture. Read More>>