Every overnight success we’ve seen has been years in the making. And those overnight successes are rarely because of an amazing idea or a stroke of luck. We asked some of our favorite folks from the community about what characteristics are at the heart of their success story?

Lexi Rutter | Portrait Photographer

Authenticity. My goal as a photographer is to capture true, pure, genuine memories and joy and all of that begins behind the camera. Starting with their initial inquiry, I strive to create a comfortable environment for my clients so that by the time our session rolls around that initial familiarity provides a foundational layer of trust and genuine excitement. Read more>>

Lauri V. | Event Planner & Visionary

God. Without Him, my brand would be nothing. Scratch that, I would be nothing! He has seen my vision through from the very beginning and continues to order my steps when it comes to this industry. I call myself a “kingdompreneur”, because I know that my end goal is to bless others through my work. Read more>>

Andrea Corres | Hairstylist

I think the main factor is my openness to learning. In my 14 years of experience in the hair industry, I’ve never once thought that I have it all figured out because I definitely don’t. There’s always room for improvement. With my clients, I encourage them to be completely honest about any likes/dislikes when it comes to the outcome of their hair. This not only can improve my technical skills but also my communication skills. I genuinely love what I do and care about making my clients happy! Happy clients rave about you to others which brings in more clientele! Read more>>

Deshonda Tucker | Cosmetologist,Wigmake

The most Important factor was knowing my talent/gift would make room for me. I learned as long as I always put forth my best effort I would be successful and I am so grateful to be in the beauty Industry for 20 plus years. The success of my brand is always showing up, staying current, and staying humble. Read more>>

Rocky and Jon Petway | Restaurant Owners

We opened State Street smack dab in the middle of the Covid pandemic. We definitely took a risk, but i think the most important factor behind our success is our community! Decatur is a small town, and they took us in with open arms! They really wanted a great pizza place that had the same small town feel as Wise County. I feel like we have accomplished just that. We received “Best Pizza in Wise County” after being open for only 2 months! Read more>>

Kennedy Rose | Solo esthetician

The most important factor behind the success of my brand would have to be consistency along with determination. Success doesn’t happen overnight. You have to be willing and determined to put the work in even when you feel like nobody’s seeing you or your brand. Staying consistent is helping be come out on top. Read more>>

Roderick Taylor & Jacari Gentry | Hosts of The Rise & Grind Podcast

Roderick: To me, the most important factors behind our success are chemistry and consistency. Myself & Cari’s lifelong friendship is what allows the podcast’s dialogue to flow so smoothly. It’s why the show is so easy to do. As for consistency, it’s equally as important. We found out that when you’re on the road to success, there’s no time for breaks & vacations, & no time to become stagnant. Whatever your craft, you have to work at it every single day to reach your heights. Read more>>

Jude Holland | Producer and Multi Instrumentalist

Artistic Integrity Read more>>

Christopher Billik | Producer/Engineer

I strive to be open-minded, constantly learning, open to criticism, flexible in my thinking, and easy to work with. Read more>>