We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Tracy Zarka | Brand owner/ Founder

Our signature is high-quality clothing, the best fabric, and exceptional designs to fit all styles and match all body shapes. Key couture doesn’t have one target segment, we target all women who want a taste of the fashion experience. Our diverse styles go from casual, to evening wear and maxi elegant dresses with unique designs at high-end quality. Quality is a priority to us. We always make sure to use high quality and comfortable designs and fabrics. Read more>>

Annette Hui | Illustrator and Brand Designer

As a young adult, I have learnt to not doubt that I can have a creative career now while also being kind to myself through my journey. I think many of us have been taught culturally that art can’t bring us financial stability- this mindset impeded some valuable experiences I could’ve had sooner. However, many of my colleagues and I have been given fantastic opportunities as recent graduates. Read more>>

Vanessa Macey | Real Estate Professional and Natural Hair Products Creator

BUILDING RELATIONSHIPS, going the EXTRMILE, and having the UTMOST INTEGRITY is personally most important to me as a business owner. I have 2 businesses and operating with integrity is what I hold dearest to my heart. It is hard to find trustworthy people that are willing to hold themselves to the highest standards. My first business is Naturally Pritty Hair Products (www.naturallypritty.com), where I sell my innovative hair oil, a potent henna-based oil, for easy application. Read more>>