We asked insiders and experts from various industries to tell us something they think outsiders are unaware of and we’ve shared a few of those responses below.

Ruby Pachall | Owner & Trainer

You wear many hats as a trainer…sure you guide your clients through workouts and dietary changes, but there is also a huge emotional and mental component. They’ll be days when you show up and your client is in tears or they’ve had a hard day at work and you have to be able to adapt to their energy and meet them where they are in that moment, and then shift that energy to meet the next client’s needs. To be truly successful in this industry you need to be a damn good trainer, listening ear, confidant, motivator, and friend. Being able to read people and the mental space they’re in is a huge win when it comes to the client/trainer bond. Read more>>

Jessica VanLaningham | Website Architect & SEO Advisor

SEO is a tough industry – there are a lot of “Do these three things and you’ll see your online traffic grow overnight” type of providers. This is something we constantly have to defend against. Search Engine Optimization is a long-term growth game. I think outsiders a lot of times think Internet marketing is smoke and mirrors — and with many providers, it is! These days we have so many tools to enhance transparency, there is no reason you shouldn’t know exactly what you’re paying for and what you’ll get. Read more>>

Misty Hoyt | Corporate Photographer

Photography is less about the art & the science, which, of course, is absolutely necessary for professional portraits. However, in order to deliver what clients deserve, genuine & storytelling images are achieved through confidence & love. A great portrait and/or event photographer has a passion for people, which leads to falling in love with their clients’ stories & really caring about them and/or their companies. When this magic happens on the front end, clients literally fall in love with themselves. This confidence is captured in the camera, the final results are images that come to life. Photographers are also problem solvers & furniture movers. And that’s where the science & art come into play. If a photograph has instantaneously been achieved, the photographer did not do their job. It’s just not that simple. Read more>>