“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Amber & Ryan

First and foremost, we value honoring the humanity in people. We’ve witnessed how story has a way of bridging gaps, healing division, and dissolving hate, so we craft story-centric experiences, with a special emphasis on amplifying voices that have been (and continue to be) systemically silenced and invalidated. Read more>>

Abraham Mata | Business Owner & Operator

As a small business owner, the principle that matters most to me is providing quality service to our clients. Whether the job is big or small, we always strive to deliver our best work. This commitment to quality not only reflects our dedication to customer satisfaction but also sets the standard for how we operate. It demonstrates our reliability and the high level of service our customers can consistently expect from us. This principle is the foundation of our business success and helps build lasting relationships with our clients. Read more>>

Abby Casallo | Creative Entrepreneur

One value that matters most to me is integrity. Integrity forms the foundation of trust and respect in any relationship, whether personal or professional. When someone operates with integrity, they demonstrate consistency in their actions, aligning their behavior with their beliefs and values. This consistency fosters reliability and accountability, essential traits in achieving success and building meaningful connections. Personally, I strive to uphold integrity in all aspects of my life because it not only reflects my character but also contributes to a positive and ethical environment around me. Read more>>