“If you stand for nothing, you fall for everything”

We asked the community to tell us about the values and principles that guide their lives and businesses.

Aaron Gonzalez | Brand Strategist & Musician

The principle that matters the most to me is trusting my intuition. It’s so easy to get caught up in everyone else’s idea of what you should or shouldn’t do—whether that’s in business or in life. Sometimes it’s as subtle as ignoring that little voice in your head that tells you something doesn’t feel right. Ignore that voice too long and it can absolutely grind you down. The trick is knowing when to stop listening to others and to just follow your gut. I’ve found that I’m happiest and most free when I’m in tune with my intuition and can just act. Read more>>

Sheetal Kumar | Bridal Henna Artist

Customer satisfaction is my #1 priority. I am in business because of my customers. I make sure my customers are adorned with natural henna and in love with their designs. Read more>>

Courtney Griffin | Student, Small Business Owner & Baker

I have also said that I’d try anything at least once! Never in a million years did I think that mentality would lead me to a new hobby of mine: baking. I have always valued stepping outside my comfort zone and taking the time to learn new ideas and activities. It is so easy to find a comfortable routine and cling to familiarity – staying married to the same mindset and never trying to learn or grow. I find it important to stay curious. There’s so much of the world we cannot see within the confines of our own, limited point-of-view. Read more>>

Kaitlin Hayes | Baker & Decorator

Honesty is by far the most important value to me in all aspects of life. It is the best way to gauge someone’s true character and integrity which are both important when making decisions on what role that person plays in your life. As a business owner it is so imperative for me to always be transparent and open with my clients. I do my best to make sure I can meet their needs in both budget and design. If their original idea doesn’t fit within their desired budget I take the time to come up with alternative suggestions. Read more>>