We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Ashley Grant | Owner/REALTOR®

The principle that matters the most to me is integrity because it’s the foundation that everything else, personally and professionally, is built on. It’s not something that you can just put on – it’s in you and will be reflected in what you do. Read more>>

Trelle the Therapist | Licensed Professional Counselor & Trauma Therapist

It’s the ME for ME! I believe you are the brand, as the business owner. That being said it is important to value YOUR STORY! Show up as YOU. That way you attract the right audience. You can give transparency. Last but not least, you can live out YOUR purpose! Read more>>

Prince Okigbo | Michael Crouch

Dignity & Loyalty. Those 2 words define your legacy in life. Read more>>

Tye Baudin | Pest Control Business Owner

The most important value in my life has been Christ. He is the center of my motivation, drive and life. I’m convinced that it has been my relation with Christ and biblical worldview that has shaped me as a man, husband, father, & business owner. The Bible instructs us to do all things to the Glory of God, to love Him and Love people & that the motivation and intentions of our heart should have those two objectives at the center of all we do. it has been these values that drive me as a business owner to develop excellent service with the client’s best interest in mind. Read more>>

Lisa Whisenant | Pelvic Health Occupational Therapist

Compassion. My specialty in pelvic floor therapy is a very intimate setting and people deserve an attentive provider in their corner. I want my patients to know that I care about them and want to help them meet their goals. Several of my patients have been dismissed by other providers in the past, so I spend time simply talking with them, listening to their story, and working with them for better care. Read more>>

Sarah Halterman | Local Guide and Real Estate Expert

The value of connectivity is huge for me. The term “it’s all about who you know” is so true! Anywhere you want to get in life or any goal you have, generally depends on other people in order to get to what you want. I see the truth in this when it comes to making moves for myself but I also see the value in connecting others. Sometimes its our job to introduce people we know to other people we know in order to benefit them in some way. I truly get joy from making connections and seeing people fluorish! Read more>>