We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Kim Taylor | Broker Associate/Team Lead/Mentor

God first. Period. If we can put the world, our problems…ourselves aside, then everything else falls into place. My team and I take great pride in putting God first in our businesses. We pray for our clients and trust the process He has for them when it comes to buying and selling a home. We control nothing in this world or in this crazy real estate market… our team mission statement is:
To Glorify God by putting our client’s needs above our own and providing the highest level of honesty and expertise. Read more>>

Egypt Ase | Songstress & Business Owner

Authenticity, I like to stay transparent and real within everything that I do. Being genuine is a virtue that I value because I appreciate when someone can be real with me no matter the circumstance, and I can feel when a person is authentic. When you’re authentic, your actions will reflect it and result in favorable outcomes. When it comes to my music, I feel as though it is extremely important for me to stay true to who I am, not only as an artist, but as a person.
I love to express myself truly through the lyrics I use in my songs. Read more>>

Lauri Walker | Writer, Creator of Mama Needs A Nap by Lauri Walker

Humanity. I have a deep need for people to care for other people. Even as introverted as I can be and as much as I joke about not wanting to “people,” I love people. The world cannot function with all of us living as though our individual choices and actions don’t affect one another. It is my greatest wish that we all see that. That we all understand how we can make someone else’s life better just by treating one another with respect and equity. That we actively fight for those who need help fighting for themselves and that those who are marginalized are listened to and given the platforms needed to have their voices amplified. Read more>>

Anna Claire Beasley | Photographer & Storyteller

As simple (and silly) as it may sound, the most important value or principle to me (and my business) is the act of caring. I feel most aligned with clients who care about their experience and value intentional details and moments over following the status quo. From a personal aspect, having friends who care–about social justice issues, the environment, and living intentionally–is really important to me. I think there are so many things that are out of our control and sometimes it can feel debilitating and make situations feel hopeless, but maintaining hope is a piece of caring, and I really value that. On that note, I have a mantra written on a piece of paper on the wall next to my desk that says “do good, recklessly” and it’s something I try and live by both in my life and through my business. Read more>>