We’ve always believed that forming a strategy is impossible until you’re clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Kumi Hirose | Artist

For me, the most important value or principle is hard work and commitment to my art because it expresses my mind and personality, which brings out positive energy. When people communicate with other heart to heart, their hearts open up with more compassion. Albert Einstein said: “A person’s value is measured by what person has given, not what person has gained.” Read more>>

Donielle Manuel, MBA | CEO & Creative Director of Elle Maxwell Agency

At the Elle Maxwell Agency, it is important that we stay connected to our mission which is “To enhance our clients personal and professional brand to help them authentically live a life of their dreams”. In the world of social media, sometimes the noise of a false reality can cloud people’s perception of what a person should be, should look like, and how they should live their life. We value being able to make a connection with our clients and helping them create a brand that will highlight their true self. Read more>>

Collette Flowers | Creator & Owner of Mata Hari House | Upcoming In Bloom” Pop Up Market”

Celebration & Collaboration – Mata Hari House was built with the intention of creating a versatile and beautifully curated event space in which small businesses, artisans, and vendors could come together to create valuable experiences for clientele. We serve as a home for clients to celebrate life’s milestones while also supporting local business. Read more>>