There is a wealth of academic research that suggests that differences in risk appetite are at the heart of differences in career and business trajectories. We wanted to go beyond the theory and ask real people from the community about their perspectives and experiences with risk and risk taking.

Rachel Ragland | Marketing and Branding Strategist, Agency Owner

Entrepreneurship is inherently tied to risk. From launching a business to making daily decisions, every step involves uncertainty and the potential for both reward and setback. We invest our passion and effort with the hope of success, and our confidence often stems from past achievements in our field. This combined with faith, helps mitigate the fear that comes with risk. Read more>>

Rosario Duran | Founder and Co-owner of Vivid Vita Events LLC.

Taking risks is crucial for personal and career growth, especially when things are tough. For me, as a Latina woman, taking risks has been key to breaking through barriers and finding success. It often means stepping into leadership roles, advocating for change, or chasing unconventional goals. It’s all about empowerment and opening new doors. Read more>>

Mesa Williams | Owner of Floating in DFW LLC

Taking risks has been a pivotal part of our career journey. It has pushed us to step out of our comfort zone and seize opportunities that might have seemed daunting at first. Each risk we’ve taken has led to growth, whether through direct success or valuable lessons learned from setbacks. In this industry, where innovation and customer satisfaction are key, being willing to take risks has allowed us to stay competitive and continually evolve in our business.. Read more>>

Derrick Ferguson | Real Estate Agent

I feel like anyone trying to grow their own brand have to take risk. You usually have to try different methods out until you come up with what works. Once you figure out what works for you take bigger risks and just keep going. Taking risk has played a major role in my life because I’ve always knew it was necessary. Even when things didn’t work out the way I wanted it got me closer to what I was trying to achieve. Read more>>

Shakila Lee | Founder & President of Ladies Athletic Club of Dallas

At the Ladies Athletic Club of Dallas, community and camaraderie stand as the cornerstone of its success as a premier social club dedicated to promoting feminine fitness. Here, the graceful balance between elegance and strength is nurtured through shared experiences and supportive relationships. Members find that their collective commitment to fitness fosters an environment where soft, yet resilient, bonds are formed. This sense of unity not only enhances individual wellness but also enriches the club’s atmosphere, making it a sanctuary where women can pursue their fitness goals while enjoying the warmth and encouragement of a close-knit community. Read more>>

Raul Varela | Managing Partner of Agency 50 and Sniffle AI, Cofounder of PICKUP

The most important factor behind my success and the success of Agency 50 has been our ability to continuously evolve and stay ahead of industry trends while maintaining a steadfast commitment to delivering tangible results for our clients. Throughout my 30-year career, I’ve always believed in the power of innovation and adaptability. This mindset has been crucial in navigating the ever-changing landscape of marketing and technology. From our early days as a traditional design agency to our current position as a leader in AI-powered marketing solutions, we’ve consistently pushed the boundaries of what’s possible. Read more>>

Tristan Johnson Sr | Owner/Creator For 8409 Media

The most important factor is the people. You can not be successful without people around you and just general people. Once you get a name for yourself you can’t forget what and whom catapulted you to that level. I always pay attention to my supporters,followers, and fans. Without them we are nothing as creators. So as I say, “The wealth is in the people” Read more>>

Egypt Bradley | TV Host / Podcast

Having a Prayer Life and using Discernment has been a plus in my journey. I don’t make a move unless I have prayed on it, and it aligns with my purpose. Along with staying consistent and putting out content, interviews and conversations that are much needed. Read more>>

Patty Myasia | Fashion Designer | Wardrobe Stylist | Model | Perfumer

The most important factor behind my success + the success of my brand, is the authenticity. Every message is curated solely for the culture, unapologetically. The masses support the authenticity, they receive every flower I’m handing out—through my art. Read more>>