We had the good fortune of connecting with Trey Elledge and we’ve shared our conversation below.

Hi Trey, can you walk us through the thought-process of starting your business?
I’ve always had a genuine interest in business, and for most of my life, I’ve known that I wanted to own my own business at some point. I’ve had some great successes in my professional career working for other people which helped give me the confidence that I could do it, but I struggled to come up with an idea that I felt was worth investing in. I have never really cared for the idea of operating a franchise or working as a contractor. These are highly respectable and challenging avenues for owning your own business, but the potential businesses that I investigated just didn’t appeal to me. A large part of me wanted something I could truly call my own.

The idea finally came through the unfortunate life experience of going through a divorce. However, I was extremely fortunate in that my lifelong best friend owns his own family law practice. This combined with the fact that my divorce was mostly amicable made the process as easy as possible outside of the obvious challenge of going through a major unwanted life change. During this process, I couldn’t help but think about how much more difficult this experience would have been had I not had a close personal friend that knew exactly what to do. It got my brain moving, and an idea was born. A website devoted to helping people that were forced into the same situation, but did not have a strong personal network of trained professionals to help them through the process. At the time, I struggled to figure out how to turn this idea into a business that would also generate revenue. I had no capital at the time, and admittedly, I was struggling to find the motivation as I dealt with the challenges of learning to live the single life again.

Fast forward several years later, and those obstacles we’re no longer present. During a weekend retreat to the Texas hill country with a few close friends who happened to work in industries that often serve divorcing individuals, we began to discuss how this idea could be turned into a real business. A one-stop-shop that provides all the knowledge, tools, and resources required to survive the very difficult experience of divorce. Not just a duplication of the resources already available, but a combination of the best tools available along with ones that did not exist, organized in a unique package that provides unmatched benefit to our consumers. In addition to becoming the best resource for divorcing couples on the internet, we would generate revenue by selling advertising subscriptions to local divorce service providers. We want to become the divorce industry equivalent to the big name wedding planning websites by applying a similar model to the divorce industry. The fact that the concept did not exist at the time and that it was something our team was extremely passionate about provided a level of motivation and excitement that I had never experienced.

Feeling confident that we had the resources and the idea, it was finally time to make the jump into my lifelong dream of starting my own business. On the drive back to DFW, I couldn’t stop thinking about it. Within a week, an official business plan was developed, a web domain was purchased, and web development was underway. Now that we’ve finally got a working concept, the true sensation of starting my own business is setting it. Our hope is that TheSplit.com will change the world for the better.

Can you open up a bit about your work and career? We’re big fans and we’d love for our community to learn more about your work.
My professional career has been a challenging but fun journey so far. I’m still relatively young at 32 but I’m proud of what I’ve accomplished. I started my professional career as an Engineering Intern with KWS Manufacturing Company in 2012. After graduating from UTA (Mav Up!), I’ve had the opportunity to work in Engineering, Sales, Marketing, Manufacturing, and Finance roles with KWS. My current position with KWS as the Sales Operations Manager allows me to leverage everything that I’ve learned across my career to continue to contribute to building a better and more successful business. I learn something new about business every day at KWS so it continually allows me to become a better business person. When it comes to “work”, if I’m truly engaged in building a business, it’s not work at all. In both my role at KWS and my other role with TheSplit.com, I don’t feel that I’m sacrificing much to contribute the time that it takes to balance both roles successfully. The commitments are significant and leave very little time to relax, but I truly enjoy the grind. Life’s short. If you want to accomplish meaningful things in that short span, you have to be all in and have the support of great partners in both your personal and professional lives. I’m fortunate enough to be in that position. If I’ve learned anything in my short career, it is that hard work pays off, and it’s difficult to get anywhere without it. For me, there’s still so much to learn so take that with a grain of salt. Hopefully, one day I’ll get to look back and say that this philosophy is what helped build TheSplit.com into a successful global brand that truly helps the lives of those that are forced down the path of divorce.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Having lived in both the north Dallas, Fort Worth, and Arlington areas it would be difficult to choose! There are so many cool things to do in DFW so it would depend highly on who was visiting. Spending an afternoon at one of Dallas many rooftop pools in the summer is hard to beat for a daytime activity. If the timing was right a Stars, Mavs, or Rangers game would definitely be on the list. Visiting one of DFWs many breweries would be another great option. Martin House, Peticolas, Deep Ellum, Wild Acre would all be considered. For food the options are limitless as well. Prince Lebanese, Buffalo Brothers, Velvet Taco, Bonnell’s, Lonesome Dove, Joe T’s, Reata, Lucile’s, Rodeo Goat would all be on the agenda. You can’t visit DFW without getting some top shelf BBQ and for me, Goldee’s and Hurtado BBQ are the best of the best. The nightlife options in DFW also make it hard to choose. The revived downtown Dallas area, the Stockyards, downtown Fort Worth, West 7th, Deep Ellum, Lower Greenville, Bishop Arts, Near Southside Fort Worth, and Trinity Groves would be on the agenda. The Speakeasy theme is fun to most people so Thompson’s Bookstore and Bourbon and Banter would definitely be on the list.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
From a mentorship standpoint, Kris Gililland, Jim Collins, and Bill Mecke have greatly influenced my professional development throughout the various stages of my career. I would not be where I am today without their mentorship. For supporting the vision of my current business venture, my wife Kaitlin Elledge has been highly supportive and an integral part of getting the business off the ground. She deserves all the credit! Beyond that my business partners Taylor Campos, Alex Campos, and Mary Naumann have supported our venture greatly and I don’t know that I would have pushed myself to pursue the idea if it wasn’t for their support and encouragement. My sister Jade Myers has also been a huge asset in helping me think through the initial website design of TheSplit.com. I couldn’t have pushed myself to start my own business without the mentorship, support, and help of these people.

Website: https://www.thesplit.com/

Instagram: https://www.instagram.com/thesplitdotcom/

Twitter: https://twitter.com/thesplitdotcom

Facebook: https://www.facebook.com/theroadmapfordivorce

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