We had the good fortune of connecting with Tiffanie Kellog and we’ve shared our conversation below.
Hi Tiffanie, is there something that you feel is most responsible for your success?
The conversation about staying top of mind, being memorable, is so essential because it helps you grow your business. This applies to large, international brands and to the smallest company of one. A strong, consistent brand will make you memorable, making it easier for people to buy from you.
If you have a single person who hears about you five times, would you rather:
a) the person hears five different messages from five different people?
b) the person hears a similar message from five different people?
B is best! The same message makes it easier for people to buy from you as there is clarity around what you do and offer.
When it comes to referral marketing, a simple, easy to repeat message will keep your message consistent, making you more referable to your ideal clients.
Within your business, people must easily be able to know what you do and remember who you are.
#eTiffanie
Your brand helps you stay top of mind. Staying top of mind helps you get more referrals.
Therefore, your brand is crucial to you getting more referrals!
{An #eTiffanie is a quotable tip, an ah-ha, from Tiffanie, more on those later}
A consistent brand will help people move through Know, Like, and Trust with you quicker. Once people know more about you, they will buy from you and refer you!
For me, a huge part of my brand is my collection of over 400 pairs of socks. When you see me out networking or presenting, the socks are easily seen from across the room, and the result is people know my love of socks, and when they think of socks, they think of me. When people are thinking of you, you are definitely more likely to get referrals.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I work with entrepreneurs to help them grow their business by referrals so they can have a more amazing business and spectacular life. Since the spring of 2020, I have moved all my programs online, giving me the opportunity to speak and work with people around the globe. My goal is to help people make more money, save more time, and have more fun… while having fun myself!
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Check out some of the beautiful beaches and then try some local craft breweries. And if they are up for it, perhaps ice skating and yoga too!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Tom Fleming saw something in me that I did not know existed! Because of his mentorship, I have grown over the past 16 years, both in my personal life and professionally.
Website: www.tiffaniekellog.com
Instagram: http://www.instagram.com/tiffaniekellog
Linkedin: https://www.linkedin.com/in/tiffaniekellog
Facebook: https://www.facebook.com/TiffanieSpeaks
Youtube: https://www.youtube.com/tiffaniekellog