We had the good fortune of connecting with Tanner Trujillo and we’ve shared our conversation below.

Hi Tanner, what habits do you feel helped you succeed?
Habits are absolutely integral to success. One of my favorite habits promoting achievement is finding the ability to create and trust a healthy mental platform. Maintaining a stable headspace while making a decision has certainly increased and aided any type of success I’ve experienced. Emotions are fleeting and generally untrustworthy, yet people make choices based solely on feelings almost every time. There is a reason it’s been said not to make a decision when you are caught up in feelings – whether elated or miserable – because the follow-through is usually lacking when all is said and done. Having the wits about me to emotionally back up from any situation, take an unbiased look around from the outside, then imagining a customized plan based on sound information, is a crucial way I’ve learned to trust my choices over time. It has required more effort and work up front, let’s be real, but the payoff is genuinely unmatched.

What should our readers know about your business?
Fifteen years ago I graduated from Burleson High School. Seventeen years ago I took my first cosmetology course. Burleson ISD partnered with the state of Texas, and offered the cosmetology program through the high school. It required most of my schedule, three out of my four years of my high school career. When I graduated in 2005, I graduated a certified Cosmetologist. I was eighteen years old, and I was also everything that comes along with it: terribly inexperienced, naive, broke, but full of hope. I went straight to SuperCuts because I was slow with all things hair, and I knew it. They paid a bit above eight dollars an hour, and I was anticipating the feeling of becoming professional, skilled, timely. I transferred to a four year University after my Associate Degree, and when I did that, I also moved to a different chain salon, closer to the college. Instead of the hourly rate I’d grown accustomed to, I was now being paid a low commission. In 2009, I graduated with my Bachelor’s Degree in Interdisciplinary Studies (it was the cool thing back then) from the University of Texas at Arlington. Once I had my diploma framed, I moved to my first “big girl” salon. It was still based on commission, but it was a private salon, and I was proud. Here, I built a solid client base. The thing about commission, though, is there comes a point where you cannot fit many more people into the schedule, but the money is still not what a long term goal looks like. It wasn’t going to be enough to support a marriage or a family. At this point, I was introduced to Adrianne Argumaniz, who changed my life, and still changes it eight years later. She invited me for a meeting to discuss self-employment: what did that mean, what was I supposed to do, what advice was I supposed to take… what started a simple talk out of her personal charity ended in a job offer. She informed me that I could come and work at her salon, and she would mentor me through the transition into self-employment. I took her offer, and I still hold onto it today. I wish to do hair in no other place than her place. She has mentored me in every avenue of my life: my career, my finances, my faith, my marriage, my family, my seat at the table in life. This past January, my six year old daughter died in a situation that should not have happened. She should be here, same as you and me. There is only one reason why she isn’t, and it isn’t a great reason. Not even a decent one. But, nonetheless, she isn’t here. This past June, I also brought my second daughter into the world. The past ten months have been the most pivotal in my entire thirty three years, and they’ll probably be for the rest of the ones I have left. I have seen things I wished I would have never, and others I hope to never forget. I have heard things I would love nothing more than to wake up from, and others I wish I could put on repeat for years to come. I’ve experienced pain that takes my physical breath away, yet joy that does the very same. I have lost. I have loved. I feel like I died, yet I feel like I was also born. My life hasn’t been easy. It hasn’t been close to easy, or even quarter past easy. Challenges are old friends of mine now; familiar faces that present themselves around every other corner or so, and I’m to the point of welcoming them with an easy smile. I overcome them with consistency, persistence, and sometimes, just sheer will. I’ve found that all challenges are related; never the same, but you can definitely see the family resemblance in all of them if you look close enough. I’ve learned that if I surrender time with them, hold space for them, try to understand them, and let them stay for the time they need, eventually they’ll return to where they came from, as all visitors do. This year, between all the chaos, I became certified in Life Coaching. With one level completed, and level two coming next month, I am giddy about working towards more difficult certifications in the field next year. I am most excited about integrating Life Coaching into my existing professional life, as well as creating an entirely new section into it. I welcome Life Coaching into my personal life as well. When I even mention Life Coaching, I believe it already sets me apart from your common hairdresser. I am beyond excited to further and venture down the path of coaching, because it helps people review and transform their entire way of thinking into a more positive and productive mental space, and I can hardly wait to see what the future holds for me in that endeavor. What would I want the world to know? I don’t want to tell you how I did something. How I do this. What I think about that. How I got to a certain place. How I think you should get to a certain place. What I think is best. What I think you should think is best. What I want you to know about my brand and story is that my story somehow led me to you. And that’s all we need. You know you best. No one loves you like you. No one cares about you like you. No one knows what you want more than you. No one knows your potential like you. You have all the answers for your life and story, every single last one of them… you just haven’t been asked the right questions. I want the world to know that I want to hold space for people and ask the real questions.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
I went through a Fire Academy a few years back, and most of the other students travelled from Canada to attend it with me. I remember being the only one who knew the area. We had one free night. On the last day, we woke up to take the Firefighter Examination, and then the next day, they were going home. We had one night. One night to show them the Dallas/Fort Worth Metroplex. So of course I had to go through the mental checklist of all things Texas. Would we go eat at Joe T’s? Would I take them to Brewed on Magnolia for a late brunch? Would we have time to visit Four Day Weekend in Sundance Square, because improv is obviously the best avenue for comedy? Would I do something more active like Six Flags? It was October so the State Fair was in town, and I considered that as well. There were only two other women in the class with me, but the Galleria would have still been a cool sight if anyone needed all things shopping. At the end of it all, I introduced them to Billy Bob’s Texas. Because non-Texans tend to want the cliche Texas, and well… it’s the perfect thing. I’m sorry you had to miss out on those Canadians learning to two-step… and doing it terribly. It will be one of my favorite memories for the rest of my days.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Eight years ago, my mom said she was going to a salon to volunteer because the owner needed people to model the clothes they were selling. When she returned home, she told me the owner, Adrianne Argumaniz, was willing to sit down and talk to me about becoming self-employed with cosmetology instead of working for commission. I was young and scared, but excited at the same time. For some reason I knew this woman would have the answers to questions I didn’t even know how to ask. I went to the salon, practically unannounced, and Adrianne made space for me. She shared her wisdom and her knowledge to help a clueless girl grow into her career. What started as advice turned into a job offer. She told me I could rent a room inside her salon and she would mentor me. I never doubted her. I never second-guessed the things she said. And eight years later, I would consider myself successful and unafraid. She has been more than a business outlet for me. She’s even been more than a friend to me. She has been an utter rock for me during the most difficult time in my life I could ever imagine for myself. My daughter died from something that should never have happened in January of 2020, and Adrianne turned it into an opportunity for me to spread Raven’s legacy instead of ruinin gmy own. She has done everything in her power for me without ever being asked, and she is the reason I am able to even continue my career. My daughter died at the salon I worked at, and after, I couldn’t return there. Instead of wishing me well in my endeavors, she built a brand new salon on her own property so that I could continue working and chasing success. On top of building a salon, she also transferred her clients to it, so I would not have to be alone. She is a pillar of strength, the definition of a leader, the result of resilience, and the continuing wave of determination. She is nothing short of one of a kind. She is pure gold.

Instagram: tannernicoletrujillo
Facebook: www.facebook.com/nonightnightonthecouch
Youtube: RAVENous Reach
Other: https://www.facebook.com/groups/3441028385971632

Image Credits
Emily Fiscus, Charlet Shelley

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