We had the good fortune of connecting with Sherman Young Jr. and we’ve shared our conversation below.
Hi Sherman, is there something that you feel is most responsible for your success?
In real estate it’s “Location, location, location.” However, In my profession it’s “Listen, learn, love”. That goes for how you treat your clients, partners, customers and employees. Business in its purest form is very similar in structure to a romantic relationship. (Sounds funny but stick with me). The reason that Chick-fil-A has cars wrapped around their buildings @12pm is because people don’t just like their sandwiches. They LOVE them. The customers also feel appreciated and treated with care and compassion when literally sitting in a fast food line for crying out loud. There are a ton of fast food restaurants, and chicken sandwiches, but only one place has cars lined up out the wazoo.
Now back to my business. In a digital age where everyones phones can essentially do what we are offering to people, how do we stick out and succeed. The truth is, videography is an art that is becoming easier and easier to perform as technology progresses. We can’t just hit record and say, “action”, theres thousands of others right here in DFW that can do that. My business needs to be much more than just our product. It needs to encompass who we are, and what working with us is like. When we have a shoot, we provide drinks (sometimes even adult drinks), we make that shoot feel like a party. As soon as our clients walk through that door, THEY are the star, even if they aren’t the model, or product that will be in front of the camera that day. The entire process of planning the shoot, performing it, and editing it is a celebration of our clients’ story, vision, company.. etc. Our videos speak for themselves, but the way our brand grows, is when our clients go tell their friends, partners and associates how much stink’n fun it was to work with Young Productions, and how we gave them not only the best video in town, but the royal treatment.
Always have an ear open to advice or criticism (listen). Make mistakes left and right, but don’t get down on yourself, change and grow from it (learn). The goal is for my clients to have that same feeling you get when you want Chick-fil-A but realize that it’s Sunday. They don’t just want a video by Young Productions, THEY NEED IT, because they don’t just like working with us, they LOVE it and we love working with them (love).
Let’s talk shop? Tell us more about your career, what can you share with our community?
I was born in Ft. Worth, Texas. Was raised in Aledo, and now back in the Fort! I Have been making little videos in my backyard in Aledo ever since I first saw Indiana Jones crack his whip. I’ve had the pleasure of working on Film sets for movies like, The Hate You Give, and The Irishman. Then realized I wanted to start my own production company right here at home. I’ve been a story teller since day one. It started in the form of being a pathological liar as a kid, until one day my mom said, “instead of telling lies, maybe just start the sentence with ‘wouldn’t it be cool if…'” and a story teller was born.
My goal with Young Productions is to tell the stories of the community with my business promotional videos I make. My secondary goal is to tell stories IN Fort Worth. I plan on having feature length films being shot right here in the great state of Texas. To create a full on production house that produces, films, promotional vids, podcasts, youtube videos.. you name it! California, Georgia, New York, and our friends down i35 all have their own thriving Media Industries. Why not us? To be a part of the arts, you have to want to grow them. I welcome all story tellers, that want to help in my goals to come alongside, as we create for the creatives and doers of our community.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
uh ohh… You’re talking to a foodie.. so here we go! Joe T’s, and The Original for that Ft. Worth vibe with some great Tex Mex. BBQ: got to go with Rail Head (get ya a big ole cold beer), Heim, or Panther City BBQ. Breakfast: Montgomery Street Cafe, Paris Coffee Shop, or Yogi’s (get the grits special)! Sushi: It’s a no brainer….. Tokyo Cafe! (Get any roll, get any bowl, get anything! They are the best in Town). Burgers: Kincaid’s, Dutch’s, Fred’s or Buffalo Bro’s (get some suicide wings cooked “well done”.. you’re welcome). Steak: Lonesome Dove. Pizza: Black Cat Pizza (get the TMNT it’s stupid good). For a night out: Basement Bar aka “The World’s Smallest Honky Tonk” or Kung Fu are my guilty pleasures.
As far as locations, I am super excited for Panther City Lacrosse to start. They are our cities first professional team and are playing games at Dickies Arena! Billy Bob’s is always a win for good times, music, and drinks. The Modern Art Museum as well as the Kimbell Art Museum are so inspiring and peaceful places to let your imagination run wild.
Who else deserves some credit and recognition?
My friends and family have been so supportive of my filming, and I thank you all for letting me shove a camera in your face for years. Shouts out to my girlfriend, Jill Watson for always kicking me in the butt and pushing me to DREAM BIG and chase my passions. Thank you to Producer, Marty Bowen with Temple Hill Entertainment. He’s a fellow Fort Worth native and gave me my first real shot in film with a job on the crew of The Hate U Give.
A big shout out for two people that have played a huge roll in my career are to Amy Young, and Jacob Lovett.
Amy is an artist here in Fort Worth and also happens to be my mother. She shoved a camera into my hands at the age of 8 and for that I cannot thank her enough. Almost every great parent will tell you “you’re the best”. My mom told me “BE the best, chase it, you can do it.” She told me for the last 20 years she has had the same recurring dream of me holding an Oscar. Thank you for continuing to believe in me and push me and share in my dream, but also for challenging me and making sure I knew that all great things are earned, not given. Without Amy, I would have never fallen in love with Film.
Jacob Lovett is also an artist here in Fort Worth, and the owner of Muse. (another artist, there’s a theme here). When the pandemic hit and all the world shut down, I had an incredibly stupid idea to build a Broadcast Media Company for the city of Fort Worth. One of the few people who sat there and said “it’s brilliant” was Jacob. He’s an incredibly driven individual that brings out people’s best qualities. He pokes holes in all of my ideas, but it’s one of the best things I could ask for. He doesn’t just listen to ideas or opinions, he always expounds on them and helps people to take it to the next level. If I get a client it’s more than likely because Jacob Lovett had something to do with it. (for any artists in DFW looking to grow your network.. hint hint.. reach out to Jacob. @muse.fw on instagram). He is a connector of people and a grower of the arts in Fort Worth. Without him YP wouldn’t be where it is today.
Canon Sawyer for Headshot and picture of video camera Jill Watson for picture of podcasting