We had the good fortune of connecting with Rocky Garza and we’ve shared our conversation below.
Hi Rocky, we’d love to hear about how you approach risk and risk-taking
So I find that I have a pretty unique relationship to risk. And the reason I say that is because, for me, risk has never felt dangerous. Risk has never been associated with failing or even with the opportunity to be perceived as wrong. Not let me be very clear, I am by no means saying that I’m a superhero or that I have it all figured out, I’m simply saying that I think I have given myself the opportunity to see risk in a way that is not about losing something but it’s about gaining something. You see I’ve done my best in the last 5 to 10 years to make decisions based on values, not failure. To make decisions based on the things that are the most important to me, my family, and our overarching goal. And so as I look back I think the risk is actually played a massive role in my life and my career because as I’ve continually made decisions to pivot, change, stick to my guns and even at times slow down, those have all been based on my values. You see, for me, I’m not as interested in what excel might say about my life or my decisions but I am interested in if my decisions align with WHO am I. So when I think about risk I don’t think about what I’m going to lose. When I think about risk I do my best to think about what I am going to gain. What is out there that if I was willing to just take one more step of courage, what would the result be? If I worked five fewer hours a week, what would the exponential impact of that be on my family? What will the impact be on my marriage? Risk is not about giving up what you love to get a greener pasture. Risk is about having conviction about what you live and not jeopardizing that for a pat and praise.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
So today, September 2020, I would say that I am an Identity Coach. I landed here because over the course of the last 37 years of my life if there was one thing that I have concentrated on most, it was trying to discover who I really was. Thinking about my childhood, about years in school, about all the jobs and careers I have had: one thing is true in every one of those scenarios. I was always looking to figure out who I was and what that meant. I’ve been a summer camp director at a summer camp, I’ve been a pastor at a church, I’ve been a wedding photographer and I’ve now spent the last 5 1/2 years developing this business, as an Identity Coach. And as I look back at all of those jobs, I believe the one thing that has remained true in all of those is that I have always wanted to help others have clarity about who they are so that they can feel confident in what they do. So over the last 5 1/2 years, I have worked with small businesses, entrepreneurs, individuals, teams and even consulted major corporations. And yet, one thing that I found to be true in every single one of those demographics, is that we are all looking for three things: 1. We want to know that we are unique. 2. We want to be affirmed for our uniqueness. 3. We want to believe that we can use our uniqueness for good in the world. And so I went to create and facilitate growth and others by providing space is for us to take a break from the race of comparison and really take a good introspective look into what makes us, well us.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Well, we are in the middle of a pandemic, so I’m going to consider this question as though you’re talking about right now. I think we would do is we would load up our camper, we have a Taxa Mantis, and head to the lake. We would spend some quality time outside, around a fire, drinking tequila, and many hours out in the water on our paddleboards. It would be filled with deep conversation, tons of laughter, probably a few tears, and most importantly living life at a pace that is sustainable.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My wife, Sara Garza. There is no way that I would be where I am at, have the confidence to pursue what I believe in, and the ability to take the kind of risks that we have if it was not for her. I think from the outside it looks like I’m the one who has all the confidence. It looks like I’m the one who has it all together, and it looks like I am the one who always has an answer for everything. But the reality is that is only half true. The other half is that I have a wife that loves me, supports me, fights for us to make our dreams a reality, and is constantly pushing me to see far past myself. There is no way I would be where I am at, who I am, or have the impact that I do if it was not for her