We had the good fortune of connecting with Natalie Wolfe and we’ve shared our conversation below.
Hi Natalie, every day, we hear about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
I was tired of doing the same workouts week after week at the same gym. My body wasn’t being challenged anymore and I anticipated the next movement before the trainer cued it. I was getting bored with the same activity and wanted to branch out. So I did, but it got really expensive and clunky balancing several memberships and logins. That’s when I decided to launch StudioHop, so I could work out at all kinds of studios–Pilates, yoga, spin, barre and more. And it turns out lots of other people wanted variety too. Once I got the variety, I started to feel stronger, more confident, and I was having FUN with my workouts. When your workouts are fun, you stick with it. When you stick with it, you get results.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
StudioHop is an app that provides memberships to a variety of boutique gyms around Texas and Oklahoma. We provide lots of flexible options to seamlessly book classes and not worry about the rest. I am very proud that we’ve been able to compete with one big company that could have taken the wind out of our sails a few times, but we persevered and we have our amazing communities to thank. We’ve been able to pivot and make changes in order to satisfy both customers in our business: the studio owners and the members. It has not been easy, but we’re doing it. I’ve learned that StudioHop is not a simple business (ha), and that we may not make everyone happy all the time. Fine tuning and honing in on who your customers are and who you’re targeting is essential. I think I want people to know that you really have to fake it until you make it. Own your brand and be confident with what you’re offering. It’s hard to not be attracted to that.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is hard! Here’s my short list, but it really depends on time of year and what mood we’re in. DO: -a walk around the Dallas Arboretum or White Rock Lake -shop at Northpark Center -walk around Highland Park Village -hang out at Foxtrot Market -massages and facials at the Joule Spa EAT: -Village Bakery for morning pastries -Merit Coffee for an oat milk latte or matcha latte -Il Bracco for lunch or dinner -E Bar for amazing Tex Mex and margaritas
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
My husband and co-founder Ryan Wolfe deserves a huge shoutout. 6 years ago when I had the idea, he would come home from his private equity job to a laundry list of things I needed help with on the backend of the business. He joined me on calls with developers, helped me structure the business and now works full time for StudioHop keeping our finances in order, spearheaded our entire fundraising season, and even put himself and our director of technology Chase through coding school, so they can now work on StudioHop’s codebase. We would not be here without him!
Hilary Cinque Photography Tony Krash