We had the good fortune of connecting with McKenna Baxter and we’ve shared our conversation below.
Hi McKenna, we’d love to hear more about how you thought about starting your own business?
FREEDOM! Although I’m still young, I’ve been working since I was 14 years old. In every job I’ve had, especially in life after college, I’ve known how I wanted to do things at work. What I mean by that is I know what works for me, how creative I can be, materials I’ve wanted to use, etc. I just knew what I wanted…. and I hated being told “No. You can’t do that.” I didn’t like the control and it began to feel like I had been pushed into a corner and handcuffed. It started to feel like I wasn’t using my full potential by being held down, so I quit my first real life career and changed my career into another passion with the intention of being my own boss. I knew exactly what services I wanted to offer, which product lines or brands I wanted to use, how much money I wanted to charge, and I could set my own schedule and take vacation when wanted. I didn’t have to answer to anyone except myself! I knew it was going to be hard starting off, and it was/is. But… It’s been worth it!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I changed my career from being a Public School Teacher and Coach to an Esthetician and Business Owner. It’s like doing a complete 180, but it has always been important for me to have a purpose in my work and the career I choose. By being a part of both of these careers, I am able to make an immense impact on others, which is my ultimate goal in life. I had some experience working for another employer in the beauty industry before I launched my business. It was not a pleasant experience, but I did learn a lot of lessons including what I wanted my own brand to be. In the beauty industry, you can come across certain individuals or places who mainly care about sales and money. These people might not always have the clients best interest in mind and their intentions can be a little off. What sets me apart is that the MOST important impact I want to make in this career is helping others to feel beautiful and confident in themselves. I want to always be honest and true, and recommend the best treatments and products for them as an individual. Giving them the perfect mix of what they want and what they need. No BS is my motto! Mostly everyone has something they’re insecure about and you would be amazed at how tweaking someone’s outward appearance can give them that confidence boost. I love when my treatments transform clients both mentally and physically. It’s really rewarding for me to be in a career where I get to help people feel beautiful in their own skin. That’s what it is and will always be about for me! As for starting my business goes, it’s been one of the hardest years of my life. I had one thing after the other being thrown at me that I had to navigate through. I was very unhappy at some points and gained a lot of weight. I started my business during the pandemic so there are some restrictions on me as far as not being able to fully flourish right now until the world gets back to a normal state. I once read a quote that stated something along the lines of when you go out and chase your dreams, not one person has an easy journey getting there. I kept that knowledge in the back of my mind throughout this whole process and braced myself for a rough journey. I knew I had to get through the muck first. It’s amazing how your mindset and lifestyle can affect your whole being. Now that I’ve started, and I’m doing what I love… I lost the weight I gained and I’m the happiest I’ve been in a long time. I learned a lot about myself, I learned humility more than ever before, I learned who’s in my corner, and I was reassured that no matter what everything is always going to work out if you keep the faith! It’s only going to get better from here for me and I am very thankful for the journey.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
This is a hard question for me to answer because I feel like one of the only things to do in Dallas is eat! I mainly hangout in the suburban areas like Addison, Plano, The Colony and Frisco. I know I would definitely take someone to The Star in Frisco. It has the game day vibes, so many places to eat and try and night life. I would also take someone to see The Eye statue downtown. TEX MEX is a MUST experience. If you leave the state, Mexican food doesn’t taste the same at all.
The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would love to give a shoutout to my mom and my Oma (grandmother). I believe that having the support of your own parents is very important to their children. My mom was there to answer every phone call whether I was calling her for advice or having an anxiety attack questioning my decision to change my career. She has been supportive of me through every step of this journey and I couldn’t have gotten through this roller coaster ride if it wasn’t for her. My Oma, being from an older generation, was raised in the mentality of staying in the career that you received your college degree in. I was nervous to tell her of my decision and she completely shocked me with her support. She grabbed my face last summer and said “McKenna, I want you to know that I am in your corner.” It meant the world to me! I have some amazing women in my family and I am very greatful.