We had the good fortune of connecting with marc mattox and we’ve shared our conversation below.
Hi marc, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
The idea of my multi pronged media business was organic thought at first. My wife and I have owned an eCommerce business together (Katydid.com) for 10 years, but my background has always been in marketing, finance and business opportunities. These skills I used in the eCommerce business, but also on a few side hustle’s into other interests for passive income. So when stock trading apps went to low fees then zero fees I was hooked. I had traded stocks for years, but specifically on my phone for a number of years and had used a very interesting, but organic strategy to find good short and long term stocks. I say organic, because I never went to a day trading or swing trading guru class or spent a dollar on anyone teaching me their system, I just found my own and perfected it. Using my passion for stocks and a great personally proven strategy, which I didn’t mind the world knowing about, I decided to initially start a YouTube channel devoted to following hedge funds and their large buys which have to be filed with the SEC to find profits in the market. I then learned the content I was creating could be repurposed and injected into more paid distribution, for example: alerts, in-depth analysis through private videos, paid signals and a paid newsletter, along with a pay walled Facebook group and a subscription discord channel, Not to mention, the YouTube income including sponsorship’s. Just so many ways to produce revenue off just one piece of content.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’m a big believer in, if your successful, even in a job or working for someone else, opportunities outside of that position will find you. One just has to be prepared to jump on the opportunity you feel best about and the opportunity you believe has the best return on capital invested. Take the plunge while your young and other mouths don’t depend on you. If you fail, it’s only you that suffers until the next opportunity comes around and don’t be afraisd to speak up and really hustle for better opportunities. Opportunities happen everyday and you have to be smart and selective. I was blessed enough I had a good idea what I wanted to do out of college, but really didn’t pursue the hospitality space until 2008. And before my exit, we grew that restaurant chain into approx 10 locations. I’m proud of that, but the experience that you get operating your own company is intense and immense as items and issues come at you very quickly, like a pitching machine filled with an endless amount of baseballs. Since then I have been involved in no less than 10 ventures, some great some real losers, but you keep swinging the bat. Getting started is not easy- its a grind, again, it’s a grind, your eyes will bleed, you will work late when your friends are out getting social, you’ll miss important family/life events, but after a few years of grinding it’s all worth it. Your constant hard work will begin to pay off and you can gradually hire people to take some of the burden off your shoulders of running the day to day activities of your company. That’s how you overcome, as you get past ramen profitability and can actually hire real professionals your company will scale so much quicker and life brightens up.
Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?
If they are a friend, they probably golf and love some sort of other sport, A day of golfing at say a inexpensive course like, Cedar Crest were we can take our time and really socialize out on the course. 🙂 Then hit a nice local lunch place like LA burger or Tacos Mariachi. Then head home, shower up, hangout and rest and then off to a social lounge to watch the games of the day and really catch up with each other, but also friends from around the area. Late night, you might see us at an axe throwing establishment, bowling at a discotec or back doing the golf thing at top golf!
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Certainly my wife deserves most of the credit allowing me to pursue opportunities outside of our family business. And with my generalist background in so many fields, I have had some great mentors in commercial real estate (KG) in sales (BB) and all of the entrepreneurs I have worked with over the last 10 years have all been great good or bad. Successful Influences run deep with me and I love a good meetup or speaking event. Even if I disagree with their tactics, it’s always great to learn about what has worked for other business owners in the past and to find out how the opportunity was executed on. Books are great for this too, but never forget wisdom is the key and history always repeats itself.
Other: *This is the media company I just launched that has great traction and is on track to be profitable over the next 9 months.