We had the good fortune of connecting with Madhusudan Rajagopalan and we’ve shared our conversation below.
Hi Madhusudan, what was your thought process behind starting your own business?
I started my career in management consulting and built a strong base in understanding and solving business problems in the real world. Hence, when an opportunity presented itself, I grabbed it to co-found a business focused on research and knowledge outsourcing. This gave me an incredible experience in building a knowledge and high-skilled talent based business from scratch to a large scale.
After many years in that venture, I had begun to look for greater meaning and fulfillment from my career and life. This led to a journey in yoga, spirituality and wellness in general. I wanted to pursue a career venture that would provide a good balance between my professional interests and larger social interests. In this process, I met the right set of people who shared the same values as I did, leading to my latest venture in the field of coherent water, using a technology that revolutionises how water is seen and used, and its impact on health of not just humans, but all biological systems. I find this exciting for the sheer potential of the positive effects that would ensure from the success of this business.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
My business is called Water and Light Applications India and deals with the domain of coherent water, i.e. water that is in its natural, liquid crystalline structure. The water we consume does so much more than just hydrate us. We all know that water constitutes around 70% of our body mass. When seen at a molecular level, water accounts for almost 99% of our molecules! This understanding changes how critical water is for our health. In regular water, H2O molecules move in a chaotic and irregular manner. Our first product, Somarka Coherent Water Tube, is a tool which transforms regular water into its supercharged, full-spectrum, coherent state. This coherent structure, and its stability, has a remarkable influence on all living things. This technology was created by two Dutch scientists after over twelve years of intense research, experiments and testing in various laboratories and field environments. Our studies have consistently shown the impact of our coherent water on revitalizing any biological system – be it human, animals, plants or soil! Besides this first product, we have several more innovations in the pipeline to suit varying applications from farming to bottled water as well as water bodies. The potential to transform health and ecosystems through something as basic as water is enormous.
I have been associated with this business for over two years now. Though most of this period was marred by the Covid pandemic, it has been a fascinating journey so far. Building the basic foundations of the business, engaging in further research and scientific studies, building awareness of this concept of coherent water – these have been some of our priorities and challenges in this period. We have also learnt that any revolutionary technology takes time to build adoption, and it is important to build communities that associate with this idea, so that their experiences and testimonials can then balloon to a larger audience. Our vision is to eventually make all the water in the world coherent, so that we do our bit to support a natural lifestyle and good health of all living beings on earth. No doubt this is a tall vision, but that’s what keeps us pushing forward and getting more people to join the coherent water revolution!
Our company website is https://www.somarka.com/ .
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I live in the city of Mumbai, earlier known as Bombay. The city is the commercial capital of India and is best known for the stock exchange, big business and entrepreneurship. The city is also steeped in history. Did you know that Bombay, once just a collection of seven islands, was actually given as dowry from Portugal to England as part of a royal wedding in the 17th century? Or that it was the hub of trading in the 19th century, when much of the city’s growth was established. Further, there are several other spots that go back several centuries in history, such as Elephanta Caves (on an island across the bay) or Kanheri Caves (within the Borivli National Park). So if someone were visiting Mumbai for the first time, I would look to take them on a heritage walking tour and get them to taste some of the city’s history and then take them to the modern sightseeing spots. Mumbai is a really large city (20million+ people) with dramatic extremes of poverty and luxury, and travelling through the city to see this spectrum is interesting, especially when seen with an eye of observation sans judgement. The work ethic and hardworking spirit is inspirational. Mumbai street food is also famous and that would be another must-do activity after sampling select cuisines at one or more of Mumbai’s fine collection of restaurants.
Who else deserves some credit and recognition?
I would like to dedicate my shoutout to my spiritual guide and mentor, Mohanji. Mohanji had a successful career in the shipping industry and gravitated towards intense spiritual pursuits in parallel, due to a tragedy in his personal life. After several years of straddling both the corporate world and a pursuit of inner silence, he eventually plunged full-time into a life of selfless service, dedicated to serving the world. A humanitarian and philanthropist, Mohanji has founded a number of organisations and platforms that add value to the world in various ways.
I have been associated with Mohanji since 2014 and have drawn great lessons and inspiration from his teachings, his practical approach to spirituality and how he conducts his life. This has led to great transformations within me and helped me reorient my priorities and pursue a higher purpose. Hence, I consider his influence on my life to be most precious and impactful.