We had the good fortune of connecting with Lorin Ali and we’ve shared our conversation below.

Hi Lorin, every day, we about how much execution matters, but we think ideas matter as well. How did you come up with the idea for your business?
Growing up I always had a passion for baking. One time I made cake pops for a small party and I got a lot of compliments on them. At first I didn’t think anything of it, but then I started getting requests for parties. I slowly added more items to my menu from chocolate covered strawberries, dessert cups, breakable hearts and more. I then thought that I should turn it into a business and 6 years later I’m still learning something new everyday.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
I’ve always had a passion for baking and I find it therapeutic. There have definitely been challenges along the way, but making a plan helped a lot. What you think becomes your reality. Having a positive mindset takes time and practice. I knew that I wasn’t going to have an order every week or month in the beginning, but I stayed positive and knew that with practice I would. What separates me from similar organizations is all about the scale, I am the owner, baker, designer, and advertiser. On top of that, I am a mother, wife and full time employee which was a bit challenging trying to balance my work and personal life. Taking action is a big step in conquering challenges. The results of my work and feedback from my clients makes me want to continue doing what I’m doing.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I want to give a shout out to all my supportive clients. I wouldn’t be here today if it wasn’t for your continuous support. I also can’t forget about my family for always encouraging me to follow my dreams.

Instagram: https://instagram.com/lorinssweets?igshid=YmMyMTA2M2Y=

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