We had the good fortune of connecting with Laura Heymann and we’ve shared our conversation below.
Hi Laura, what is the most important factor behind your success?
Managing expectations, and consistency. My clients can reply on me showing up every day, even though we rarely see each other face to face (even before COVID). I don’t stay in my email all day long, and 99% of my clients don’t have my phone number, which means sometimes I don’t respond immediately, but they respect my boundaries because they know I’m working and I always get their projects done in a timely manner, meeting or beating deadlines.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
Green Apple Lane Design is a Texas-based graphic design firm specializing in creative digital and print marketing, fresh logo design, web design, and social media management. Much of what we do goes above and beyond the actual time spent designing a piece – it’s in the research, the revisions, staying on top of the latest software, reading up on design and marketing trends (for fun, if you can believe it!), and brainstorming to come up with the most perfect idea. In addition to the design and marketing services we offer, we also provide consulting and agency services, including creation of full marketing plans and ad campaigns. It was definitely not an easy path to get here, but I’m living my dream. I remember, as a teenager, perusing the bargain bin at Barnes & Noble and buying not only an Entrepreneurship start-up book endorsed by Forbes, but also 1001 Home-Based Business Ideas or something like that, zeroing in on the whole “Desktop Publishing” (what graphic design used to be called) career section – definitely not normal choices for a teen – and now for all that dreaming, learning, and growing, I am doing what I always wanted since I was 15, and I am happier than I have ever been. Learn more about my design journey here: https://www.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Downtown Arlington’s Urban Union area – we’d walk around and go mural-hopping, and visit all the restaurants and shops, and while in the area, swing by the Downtown Library or a Half Price Books, and try to catch an exhibit at the Arlington Museum of Art if the timing is right. Arlington Lunches: The Hive, Fattoush, The Tin Cup, Hurtado BBQ, Prince Lebanese, and Fork in the Road. Arlington Dinners: Istanbul Grill, Restaurant506 at The Sanford House, Mercury Chop House, and for a low-key evening, Arlington’s unofficial signature dish: Irish Nachos at J. Gilligan’s. Arlington Dessert & Coffee: Sugar Bee Sweets, Salter Bros. Coffee Roasters, Mad Mike’s Ice Cream, and Urban Alchemy. I’d probably do a partial day in Fort Worth and hang out in the Southside area – MUST visit Melt Ice Creams and The Modern art museum. I’d probably do a day in Waxahachie too, and walk the downtown square, visiting the Webb Gallery, and hanging out at White Rhino Coffee. Maybe a day in Denton, or Dallas? There’s so much to do, and I miss museums so much! No matter what city I’m in, you’ll find me in bookstores, record shops, coffee bars, or thrifting.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My journalism/newspaper teachers in high school, and as an adult, the Women’s Alliance of the Greater Arlington Chamber of Commerce.
Izehi Photography (Credit for head shot of Laura Heymann). All other images, credit Green Apple Lane Design.