We had the good fortune of connecting with L25 and we’ve shared our conversation below.
Hi L25, what led you to pursuing a creative path professionally?
I’ve known since I was 9 that this is what I would be doing. Fortunately my mom kept a third grade school project of mine that was about our future careers and I wrote about how I’m going to be a famous pop star and then I throw some shade at Britney Spears for dressing provocatively and announce that I would never do such a thing and that my first album will be titled Heartbreak. So I got 1 out of 3 things correct and even at that age I was so certain. Luckily I was blessed to have parents that fully supported my dreams so I never questioned if I could do this or not. I had other interests throughout my education but I never loved anything like I loved singing, songwriting, and then eventually producing. I got a little lost along the way though. Throughout my teen and into my adult years I began using drugs. Then I got addicted. Then I went to jail for 7 months. Then I went to a 6 month judicial treatment facility and got counseling. That was 5 years ago. It was the best thing to ever happen to me although I didn’t think that at the time. Once I got on the other side of that I put it into my art and it lit a fire inside of me. I want to help other people; especially women who have suffered like I have. I’ve experienced domestic violence, addiction, incarceration, sexual assault, and so many other traumas. I know I have a purpose and I can tell my story through my music. I know that by being transparent, honest, and free that I will heal myself and reach the people who need to hear what I have to say.
Alright, so let’s move onto what keeps you busy professionally?
At the beginning of March I wrapped on my third music video in collaboration with a female owned and directed video company called Penikam Films. We have worked together since the Summer of 2020. I tried to film my first music video for my song Underwater by myself but after 20 hours and only enough footage for about half of the song, Pri stepped in to help me finish it out. At that point we were already in pre-production meetings for my next single Outerspace and her team made it so phenomenal! The song is about an alien that abducts a man from earth to be her lover and we decided that if I were an alien I would be hot pink so thats how that went. We just received an award for best make up from the International Music Video Awards in London so I think we made the right decision. Our next video for my song Arcade Games Remix with Cloak Beats will be out in May 2021! Arcade Games Remix is about spiritual death, rebirth and how I overcame everything in the last 5 years. Most of my songs are related to my past although Outerspace and my upcoming releases are a lot more pop and fun because I’m in a different season of my life now. I’m so grateful that I found other women to work with that can help me bring to life the visuals for this song. My very good friend Daisy of Daisys OneWorld represents my spirit in the video and having a woman director and producer on it really made it the perfect piece in my mind. We also have all experienced challenges as women in predominantly male industries so it was nice to work in a space that felt especially safe. I can’t think of anything worth having that is easy to obtain. I obviously experienced personal challenges on this journey but then when I got a little bit further into my career within the last 3 years, I experienced a lot of professional challenges as well. As I mentioned above, being a woman around a lot of men where the dynamic is that they are the “lead” can be a challenge. You learn to set a lot of hard and clear boundaries. I think things are shifting though. I am finding plenty of wonderful women to work with and I am seeing some amazing things in the industry as a whole from all of us. I’ve learned a lot of lessons in my career but I think the most important one for me was that I needed to stop listening to anyone else’s input, advice, or opinions unless it was truly coming from a place of love. If I could offer advice to anyone starting out it would be to listen to your intuition. Trust yourself and believe in yourself.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Since all of my best friends are performers…. I would plan a week where we would record a song and a video and then party with all the DJs we know. I just recently visited the Valley of the Kings recording studio and it is a whole vibe. Its such a great space to create in so we could start there for a day and see how many songs we could make during a day long session. Then we could script a music video and hire the crew at Penikam Films to produce it. There are so many cool facilities in DFW but I think either Royal Lane Studios or a new club that just opened up called Speakeasy on N. Ervay St run by Gioulio Ferrari would be the perfect spot to film and also enjoy some dancing. Then one of those days I would take us to Ellen’s because their food is amazing.If we had time I would take us to the Museum of Illusions and the Perot because we need some education mixed into to all that fun we’re having.
Who else deserves some credit and recognition?
There are so many people I attribute my continued successes and my ability to maintain consistency. My mom for believing in and supporting me from the time I first expressed interest, my boyfriend for showing me how to make beats and always being supportive and encouraging and helping me in so many ways, and the friends and associates that I work with for being positive and giving me real feedback that challenges me and helps me get better. More than anything I want to thank my parents and the people who believed in me when I was making mistakes and felt like I didn’t deserve any more chances. I am so grateful for all of you.