We had the good fortune of connecting with Jenn Sanchez and we’ve shared our conversation below.
Hi Jenn, why did you decide to pursue a creative path?
I’ve loved the arts since I can remember. I’m an only child and growing up I had to find a way to keep myself occupied – art was it for me. I started off with simple things like crazy scissors and scrapbooking, and then I moved onto computer graphics in middle school. I took as many art classes in high school and college as possible, but it wasn’t until I was in my second year of college that I realized I could make a living off of it. Shoutout to my advertising professor at SMU, Dr. Hye Jin Yoon, for showing me the way!
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
After working both in house and agency life for a while, I had been contemplating starting a design business of my own. I value independence and I really wanted the opportunity to work on projects that allowed for more creative control. As a single mom, my schedule needs to be flexible and freelancing definitely allows for more time with my kid. It seemed like a no brainer to start my own design shop. If I had to pick a favorite type of client, I would say local food and beverage businesses for sure. Nothing makes me more proud than walking around my neighborhood with my kid and seeing work I’ve created on a kiosk or inside a restaurant. My son loves to visit places where my work is displayed, and ask me “Did you make that, ma?”. It makes all the rush jobs and tight deadlines worth it. Of course, there are challenges with owning a small business. Finding clients can be a big struggle, especially when budgets are small due to the pandemic. I do my best to work within a client’s budget and at times offer to trade if I know my kid loves the product (this is why working with food and beverage is always a plus in my book). I remind myself that I’m in the business of helping others grow their business and vision through good design. I try and pay it forward the best I can.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’m big on the outdoors, so exciting places for me involve a patio situation or nice views on a hike. Top spots in DFW include Fort Worth Nature preserve where you can get your hike on and see bison and tons of other wildlife. Coyote Drive In is a must during the summer. Dallas is home to the large contiguous arts district in the nation, so we would definitely take a day to stroll the Dallas Arts District. And I can’t forget Deep Ellum for a good time at a dance club or some fun people watching. As far as food and drink goes, I sway asian food and a nice cocktail bar. Mr. Max in Irving has amazeballs sashimi and killer takoyaki. Ly Foods in Oak Cliff has super tasty curry and seafood soup. The best duck fat cheese fries on the planet can be found at Dots in Depp Ellum. And Tiny Victories, Parliament, La Viuda Negra and Midnight are THE best cocktail bars in Dallas.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
S/O to the following for teaching me the way. Whether yall know it or not, I couldn’t have come this far in life and in my creative journey without your wisdom. 1) Mom – for always supporting me in whatever strange hobby I dove into as a kid. 2) Robbie Good – for showing me how to be a leader, and allowing me to work on a variety of projects in total confidence that I wouldn’t crash and burn. 3) Partner – for setting an example of what creative discipline looks like. Your work ethic is admirable and you inspire me to be a better person. 4) Aaron Draplin – for being a badass designer who designs from the heart, sticks to his values, and preaches humility. 5) Freelancing Females – teaching me to know my worth. I’ve met so many amazing boss women through this group who encourage me to stand up for my work and myself. Thank yall!
Linkedin: @ Jenn Sanchez
Picture of me with Four Sisters Sign: Robbie Good at Br-dge Creative Studios Picture of me at computer: Her.HQ Team Photo of chocolate bomb packaging: CocoAndre Chocolatier Picture of me with tent in the background: Diana Stephens