Meet Jen “JJ” Judd | Mindset Coach & Author

We had the good fortune of connecting with Jen “JJ” Judd and we’ve shared our conversation below.

Hi Jen “JJ”, is your business focused on helping the community? If so, how?
I help people reclaim their health – the foundation of everything else in life – through a raw-inspired plant-based lifestyle that incorporates high amounts of living foods. But the impact goes far beyond individual transformation.
My membership, Amazing Plantz4merz VIP Club, rejects the punishing “all or nothing” mentality common in health and fitness. Drawing from my psychology background and my book How I Went From SAD to GLAD, I teach addition before restriction – celebrating wins, building love for nourishing foods, and reconnecting people to their “why.” Through gentle education, daily habit tools, and an uplifting community, members don’t just reach their health and weight goals – they leave with a transformed mindset and lasting change.
Here’s where the real social impact happens: when someone transforms their health, they show up differently for their families, work, and communities. Their food choices nourish personal wellness while also reducing harm to animals and lightening their impact on the planet. Through gentle education on plant-based living, I’m inspiring a cascade of change – healthier, happier people who make more conscious, compassionate choices that benefit all living beings and the world we share.
When we help people reconnect with themselves and their bodies, we’re not just changing individual lives – we’re creating a wave of positive change for animals, the environment, and future generations.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
At 42, I had struggled with chronic back pain for 18 years. I was overweight – the heaviest I’d ever been. My wife Dawn and I were looking to grow sprouts in our kitchen because I wanted to lose some weight, and we stumbled across a documentary called “RAW.”
I thought, “I’ll try this crazy diet for three days.” But something happened – I felt so good I kept going. The weight started coming off. Then, as a bonus I never expected, my 18 years of chronic back pain disappeared in just 30 days. My seasonal allergies? Gone for good. I thought I’d found a miracle.
Then I discovered other people were having this same transformation. I realized I had to give back what was given to me. That’s when I started Amazing Plantz4mationz as a show and social media platform to share this message.
But what I quickly realized was there’s massive confusion in the raw vegan space, especially for beginners. Conflicting information. People starting, stopping, giving up. They were trying to jump to level ten when they just needed to start at level one. The foundation of what worked for me was simple: I started adding one big, filling salad every evening because that’s all I knew how to make – and it was the very thing that made this work. One simple daily habit.
I wanted to help people more deeply, so I wrote my book How I Went From SAD to GLAD – sharing not just my story but my four-step blueprint for transformation. But I realized people needed an even more personal experience than what Facebook groups could offer. I started coaching people one-on-one, then realized I could help so many more people by coaching them together as a group.
That’s when I created the Amazing Plantz4merz VIP Club. The VIP in my club has a double meaning – VIP usually stands for Very Important Person, but after their transformation, my proud members actually become Vegan Inspiring Persons who take their own transformation and use it to improve their lives and inspire others. I even created a subgroup called Gladiators Women Over 40 for those who want specific support with balancing hormones at this life stage.
Today, I’m a raw-inspired vegan mindset coach. I use the word “inspired” intentionally – I want people to feel comfortable starting exactly where they are and bringing on as much raw, living food as possible into their life. No perfection required. Using my psychology background, I teach addition before restriction, celebration over punishment. We use simple meal plans, daily habit checklists, and an uplifting community that celebrates every win.
Business aside, money aside, I do this because it is my passion and purpose. I was inspired by one documentary that changed my life – if I can do that for even one other person, that’s why I’m here.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
We’d definitely spend time at the beach! I’d pack one of my signature big, huge salads and a beautiful fruit meal. There’s something magical about eating fresh, living foods with your toes in the sand. We’d spend our days soaking up the sun, talking about life and health, and enjoying simple, delicious raw inspired meals together. The best times are the simple ones – good food, good company, nature, and feeling amazing in your body. And of course, a little YouTube content to share our experience with our friends who couldn’t be there.

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
Perfect addition! Here’s the updated version:

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**Shoutout**

First, to my wife Dawn – for encouraging me to start this business and believing I could help people transform their lives. To my Mom Kathy for being my biggest fan, my sisters Brooke and Lilly for their unwavering support, and to my Pop and Nan who are no longer with us. As I mention in my book, Pop instilled my work ethic and Nan gave me a foundation of kindness and service to others.

To my first client ever, Muriel Wilcott, for trusting me and achieving an incredible transformation. To all my Amazing Plantz4merz VIP and Gladiators Women Over 40 VIP Club members who inspire me daily.

To the raw vegan and plant-based community who work tirelessly to be a voice for the voiceless – especially those who have had me on their shows, bought and reviewed my book, and supported my journey. Together, we’re changing the world.

Finally, to everyone out there who doesn’t know where to begin but knows a health transformation could change everything – it takes only one shift, one action. I never imagined I would be a raw vegan, but here I am. I’m here for you.

Website: https://Gladblueprint.com

Instagram: https://www.instagram.com/veganowledgejj?igsh=azdndnFiM2wycTIw&utm_source=qr

Facebook: https://www.facebook.com/share/g/1DRcPrpjqZ/?mibextid=wwXIfr

Youtube: https://youtube.com/@veganowledgejj?si=PJJ_mtTh0VatQ87g

Other: Free 3 day Meal Plan & Beginner raw vegan guide for readers at my website gladblueprint.com
My Amazing Plantz4merz VIP Club Sign up https://www.patreon.com/c/Veganowledge
My book on Amazon https://a.co/d/0KmjAoL