We had the good fortune of connecting with Hollis Stair and we’ve shared our conversation below.
Hi Hollis, other than deciding to work for yourself, what was the single most important decision you made that contributed to your success?
Deciding to transition my business into wedding invitation design was the best move I’ve made for HoH. In my business’ early days, it seemed like way too much pressure to jump into the world of weddings. I started out with kid parties and handmade stationery to grow my skill level. Eventually the challenge of working with brides seemed exciting! I’d worked enough that I felt comfortable creating on such a high level. Soon after that, I rebranded and relaunched HoH as a fine art wedding invitation designer and the rest is history.
Alright, so let’s move onto what keeps you busy professionally?
First off, I did not go to art school. I learned how to design digitally at my university’s newspaper, and pagination is a long ways away from actual graphic design! I didn’t know how to fully use the applications. I didn’t know any photographers. I certainly didn’t know how to build a website or style photos, and I’d never actually built a business outside of an entrepreneurship class in college. So needless to say, starting out was a total challenge. But I wanted goals again! I wanted something to work towards and this seemed like the ultimate challenge. Most people thought I was crazy, and it was just a phase of bored housewife. By this time I had two kids under 4, and my whole world revolved around homemaking. (Which I still find so much pride in by the way – I just want more.) My brand and my story are about perseverance, pursuing your passion, and doing what you love every chance you get. It’s about being unafraid to fail and dreaming BIG. Your goals might be something you’ve never even considered doing, but it just might change you in ways you never expected. And you’ll only find out if you’re brave enough to try.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Our FAVE burger spot in town is Haystack Burgers and Barley! Ida Claire for the perfect lunch spot. Mitsuwa Marketplace for all best Japanese eats, books, and more. We’d definitely get coffee at Communion AND Pearl Cup because who can decide between the two? We’d catch a movie at Alamo Drafthouse and sip local beers. And we’d finish it off with fancy donuts from Sweet Daze. And if we’re going to do some shopping, downtown Plano has all the cute shops!
Who else deserves some credit and recognition?
Hands DOWN the best support my business received in its earliest days was from The Rising Tide Society. Without that incredible group of women at my side, I don’t think I would have had the success I’ve seen. My leaders may have changed throughout the years, but all of them taught and guided my business in immeasurable ways. From goal planning to marketing to branding to bookkeeping to simply having coffee with friends, RTS has always been there for me.
Angie and Marko Photography Abbie Clinton Photography Blanca Perez Photography Sadi Brooke Photography Gray Door Photography Melissa Spurrier Photo (headshot)