Meet Heesoo Yang | Sorority Videographer

We had the good fortune of connecting with Heesoo Yang and we’ve shared our conversation below.

Hi Heesoo, is there something that you feel is most responsible for your success?
I remember the exact moment in 2014 when I realized the value of starting conversations with people. Before then, I was a kid who got bullied and struggled with depression. But that year, I was at a new school with a fresh start. On the first day of class, I made the decision to talk to people I didn’t know and that simple choice changed everything. My confidence grew, and the lesson I learned in those formative years has stayed with me throughout young adulthood and into my career.

In college, I discovered a campus job with the police department as a safety escort. If someone felt unsafe or didn’t want to walk across campus alone, they’d call us and I’d pick them up in a golf cart. That job became a vessel for connections. I got to talk to so many people I never would’ve met otherwise. And through one of those conversations, I met my first client in the sorority videography niche.

I still carry that mindset with me today. I’ll talk to anyone and everyone — if the vibes are right. I like to be intentional about it. I don’t believe in forcing conversation all the time. Sometimes, silence is just as powerful. But when my gut tells me to speak up, I trust it. That instinct has never let me down. It’s brought me countless gigs, opportunities, and relationships. I wouldn’t change that part of myself for anything.

Alright, so let’s move onto what keeps you busy professionally?
I create sorority videos. This includes testimonial-style recruitment films, event recaps, hype social content, and so much more. About 95% of my work throughout the year revolves around this niche.
Typically, freshmen go through sorority recruitment a week or two before school starts. Leading up to that, sororities need promotional content for their chapter’s social media. During recruitment itself, potential new members watch testimonial videos where members share why they love their chapter. We usually film those the semester prior.
Throughout the year, chapters host events that also need to be captured and turned into recap videos. These pieces help build a strong digital presence and maintain engagement.
I don’t want to give away too many secrets, but I truly believe my creative approach helps my videos stand out. One thing I always tell young videographers is: know your audience and leave your ego at the door. If your video doesn’t resonate with the viewer, it doesn’t matter how good it looks or sounds—it misses the mark.
Working with 50 to 100 college-aged sorority members on a single project can be chaos. It’s easy to lose the message in all the logistics. Staying focused on what actually matters, especially during months-long projects, takes serious discipline.
The videos I’m most proud of are the Open House videos. These are typically five-minute features that provide an overall view of a chapter and play a huge role in how that chapter performs throughout recruitment.
In the early days of my business, I spared no time or effort. I’d edit 12 hours a day for 31 days straight. My shoot days lasted 16 hours with no assistant. I handled everything—contracts, logistics, pre-production—on my own. It was physically and emotionally draining.
After about a year and a half, I finally felt confident enough in the quality of my work to double my prices and bring on help. Now, I can’t remember the last shoot I did without a team on set.
One of the biggest lessons I’ve learned is to hire people who are better than you. I love bringing on creatives I can learn from—people who elevate the work without ego. Just pure creative energy flowing.
I’ve also learned to enjoy the process. As creatives, we have the rare opportunity to build our own schedules and choose who we work with. Don’t let your “lifestyle” start to feel like just another job.
At the end of the day, I just want to make meaningful videos that leave a lasting impact. My hope is that 20 years from now, my clients can look back and still feel proud of all the hard work that went into those moments.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
As a self-proclaimed college campus connoisseur, I’d obviously kick things off with a personal tour of both TCU and SMU. While in Fort Worth, we’d explore the Trinity Trail and definitely play a game of basketball at the Trinity Art Court. A visit to the Fort Worth Stockyards would be a must. For food, I’d hit up taco spots like Salsa Limón and Juanito’s Taqueria.

In Dallas, we’d stroll through Knox/Henderson and take a walk along the Katy Trail. And for a celebratory farewell, we’d save up and splurge on a meal at Nick & Sam’s—porterhouse steak, of course.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Having a good team around you isn’t just good for business, it’s good for the soul. For the past three years, Tyler has had my back, and I genuinely couldn’t do any of this without him. His fiancée, Jrnie, has also been incredibly supportive, always ready with life advice, encouragement and creative tech support.

Both Tyler and Jrnie have shown up for me in my lowest, most emotional moments, and they’ve also celebrated with me when I’m riding high and smiling like a kid. I’m so grateful to both of them for stepping in where I fall short and for giving me the space to be vulnerable through this wild journey we call life.

Website: https://www.heesooyang.com

Instagram: https://www.instagram.com/heesooyang