We had the good fortune of connecting with Haley Braun and we’ve shared our conversation below.

Hi Haley, we’d love to hear about how you approach risk and risk-taking
Flutter Bridal Co. would not be successful if I did not decide to take risks. The obvious risk is taking the financial hit but I wasn’t prepared for the other risks that I encountered. I risked losing relationships with some of the closest people in my life, my mental health, my physical health, and the possibility of failing. All of these risks were very real and very present in the first few months of starting my business. However, by confronting these risks head-on, one by one, they transformed from overwhelming obstacles to powerful motivators.

Let’s talk shop? Tell us more about your career, what can you share with our community?
After immersing myself in the bridal industry for approximately five years, my passion for this field became crystal clear. However, I found myself at a crossroads, uncertain of how to channel this passion. Then, an enticing opportunity presented itself—an invitation to open a Flutter boutique in Dallas. Intrigued by the potential, I realized that I couldn’t let this chance slip away without giving it a shot.

Driven by curiosity and ambition, I delved into the intricacies of launching a bridal store. Through diligent research and seeking guidance from experienced mentors, I carefully weighed my options. Convinced that this was the path to pursue, I made the resolute decision to embark on the journey of opening my very own store.

Armed with determination, I began tackling the extensive checklist of tasks required to bring my vision to life. Countless hours were spent scouring Google for information, seeking insights on the initial steps involved in establishing a business. Slowly but surely, I chipped away at the mountain of responsibilities that awaited me.

Two years elapsed before I discovered the ideal location for my store—a process that demanded considerable effort and perseverance. Once that milestone was achieved, progress seemed to accelerate rapidly, propelling me forward with newfound momentum.

Flutter holds a special place in my heart, as it embodies the essence of creating a welcoming and non-intimidating atmosphere for all individuals seeking their perfect wedding dress. Every aspect of the boutique is thoughtfully designed to engage the senses and foster comfort. From the cozy, living room-style dressing rooms to the soothing spa-like music that serenades our guests, we strive to transform the experience of trying on wedding dresses. Recognizing that it can be a vulnerable and uncomfortable process for some brides, our aim is to provide an environment where they can feel at ease and confidently make their final decision, proudly declaring, “Yes to the Dress!”

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Dallas boasts a plethora of incredible spots that I absolutely adore! To kick off a perfect day, I highly recommend starting with a leisurely stroll along the Katy Trail, immersing yourself in the refreshing ambiance it offers. Alternatively, taking a scenic walk down Turtle Creek to admire the breathtaking homes is another excellent option to embrace the beauty of the area.

When it comes to lunch, the Tex-Mex cuisine in Dallas is unparalleled. You simply can’t go wrong with iconic establishments like Las Palmas, Glorias, or Mexican Sugar. Indulging in their delectable dishes will undoubtedly satisfy your taste buds and leave you craving for more.

For a laid-back and unforgettable evening on the town, I’d eagerly take my friends to Lower Greenville. There, we can enjoy a delightful selection of cocktails at esteemed establishments like Apothecary or HG Sply Co. Their inviting atmosphere and creative libations promise to create a memorable and enjoyable night out.

Who else deserves some credit and recognition?
I consider myself incredibly fortunate to have had a strong support network that played a vital role in my journey to establish my business. First and foremost, my parents served as an unwavering source of motivation, consistently urging me to persevere even during moments when I contemplated giving up. Additionally, my friend Colby not only granted me the opportunity to utilize his brand but also sparked the initial idea of launching a second location for Flutter.

During times when I was at my most challenging, my boyfriend Joey remained by my side, providing unwavering support and understanding. He stuck with me even when I was difficult to be around, offering his patience and encouragement.

Last but not least, my friends in Dallas displayed incredible understanding when I had to step back from spending time with them. They recognized the importance of my business and were there for me when I could finally allocate them the time and attention they deserved.

Overall, the collective support of my tribe has been instrumental in my success, propelling me forward and providing the strength and encouragement needed to overcome obstacles along the way.

Website: https://www.flutterbridalco.com

Instagram: Flutter.Dallas

Other: TikTok : Flutter.dallas

Image Credits
Bymirandalynn Haileymariewedding

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