We had the good fortune of connecting with Francisco Gomez Palacio VI and we’ve shared our conversation below.

Hi Francisco, have there been any changes in how you think about work-life balance?

My nature is to put 110% into my work, but experiencing the harsh and real symptoms of burnout and general dissatisfaction eventually taught me that balance is the only way to maintain success and general well-being.

Balance is now one of my most important values, as it’s probably the most crucial thing I was missing for most of my life, and once I improved at life balance, I realized its power. In my experience so far, the biggest key to balance has been diversified discipline, because it forces me to allocate time to each of my priorities, whether it’s work, health, relationships, entertainment, errands, or anything else that takes up your time. Before, I had what I call concentrated discipline, which was great for putting in massive amounts of time into one thing, but it eventually blew up in my face, because it’s no way for a human to live.  Even Michael Jordan took golf breaks. It’s interesting that I was going all-in on one activity so I could achieve more, but, for me at least, living a balanced life increased the efficiency of the time that I put into my work.

What should our readers know about your business?
Integrated Home Improvement is a home remodeling contractor specializing in kitchen, bathroom, fence and deck, interior, and architectural design. When summer rolls around we like to take on the role of consummate deck and porch builders. We get to build a lot of upper level decks,  pool decks, porches, and pergolas for DFW residents. We are also dedicated fence staining contractors offering all colors from cedar and redwood to navy and yellow.

Additionally, I’m also excited about the new customer experience on our website, which we strive to make as seamless and easy to understand as possible. I’m excited to continue to develop the website to address pain points in home improvement, which could be easier, faster, or more cost-effective. Our current website already includes the “Get Quote” page, which I believe saves everyone time. It asks the customer questions that will help us cater to them specifically from the beginning, instead of having to ask these questions as we go. Next, we are going to integrate Pinterest into the Get Quote page with a QR Code, to eliminate the need for clients to send their inspo collages in bulky emails as attachments to express what they’re going for. It is this type of integration that will continue to make us one of the most digitally-driven residential general contractors in Dallas.

Like the Get Quote page and Pinterest QR Code integration, we have many ideas in the works with the final aim of continuing to transform an often tedious experience into a much easier one. We know there will be challenges along the way that we will need to overcome to achieve our goals, but meeting these challenges with enthusiasm is going to pay great dividends in the development of a brand that becomes synonymous with client satisfaction long-term in the DFW home improvement space.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I go to North Italia and Katy Trail Ice House a lot. Went to Drake’s the other day to celebrate my girlfriend’s promotion. I’ll just say that Dallas is not lacking in the culinary department. I think I went to Ice House like 40 times last year, so that’s definitely the spot at the moment. I also walk on the Katy Trail often. To me, Uptown and Victory Park are where I want to hang out; I’m moving to Victory Park later this month. However, I grew up in Las Colinas, and I love a lot of suburban areas as well. Right now, there’s a very impressive new development in Coppell called Cypress Waters that includes craft beer, a music venue, an ascension coffee, and tasty eats. I look forward to seeing what other parts of DFW continue to grow and develop.

Who else deserves some credit and recognition?
Even though it eventually became cool not to listen to what your parents say, I am aware that I always placed a large subconscious value on the words of wisdom my dad expressed through the years. He’s great at giving genuine, heart-felt speeches at events like Christmas or graduation dinners. He also wrote many letters through the years that touched me and helped form my value structures and who I am today. Furthermore, my career choices haven’t always been popular ones within my family and social circles. He was the one that always pushed me to pursue whatever my gut told me. It was great advice, because I’ve been able to push myself to limits that I wouldn’t have reached otherwise. The knowledge and self-awareness that I acquired in the process may not have occurred without his encouragement.

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