We had the good fortune of connecting with Estephania Garcia and we’ve shared our conversation below.
Hi Estephania, what was your thought process behind starting your own business?
My thought process behind starting my own business was doing something that will set my apart from the rest. I wanted to create something I enjoyed while serving other small business owners grow their brands and digital platforms. Most importantly, I wanted to build something for my own future and the future of my family.
What should our readers know about your business?
Estephania Designs is a small creative design studio focused on brand identity, content creation and graphic design.Our motivation is being able to offer visual solutions that will set others’ business up for success in the digital world. Becoming an independent business owner and freelancer has definitely many challenges along the way. It has not been easy. Surviving as a small business among other competitors requires commitment, dedication, and lots of brainstorming and content creation behind the scenes. Just like I help my clients create content for their social platforms and their marketing collateral, I too need to remain active on my social channels to promote my work and connect with my community. There is a lot of research involved when working on branding projects, and I’ve encountered many different types of clients. Some of which just want to take advantage of me because I’m still a student. This comes to say that some of the lessons I have learned along the way is that it’s okay to say no to clients and projects that do not feel like the right fit for me and my work style. I’ve had to fire clients who were great at the beginning but eventually demanded more for less. Most importantly, to not overwhelm myself with workloads I can’t handle. If there is something that I’d like for the world to know about my story and my brand, is that every business story is different. Some have it easier than others, some people have mentors and financial help since day 1, while some of us have to work harder to get to where we want to be. And this is fine, this should not be an excuse to give up or to not attempt to chase your dreams. If I had let my fears and insecurities get the best of me, I would’ve never met some of the amazing creatives and business owners I have met up to this day. The key is to keep moving forward! If you fail the first time, get back up and learn from your mistakes. Strategize, plan, execute. Don’t sit around waiting for great things to happen to you or come your way. It doesn’t work like that. If you really want to create something for yourself, to help others, to connect with others in your industry, go for it! Create that instagram account, get your website up, pass out your business cards, attend that event, listen to podcasts, attend webinars, collaborate with others, don’t sit still dreaming of it. Set your mind to it and work for it.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
If my best friend was visiting the Dallas area, I would take her to visit some of my favorite places to eat, drink and have a great time such as the following: Good Day Cafe, Dallas Grilled Cheese Factory, Benihana, El Fenix, Las Almas Rotas, Maggiano’s Little Italy, La Madeleine Country French Café, Eno’s Pizza Tavern, Te Deseo Restaurant, Medusa for some dancing, The Reunion Tower, Globe Life Park , Galleria Dallas, Highland Park Village, The Dallas Museum of Art, and The Dallas World Aquarium, to name a few.
Who else deserves some credit and recognition?
When thinking back to my success since I first took on my first client, I’d love to thank my family, friends, and boyfriend for always believing in me and my potential. Their support and encouragement is what keeps me going and makes me say yes to bigger projects that I was insecure about. I’d also love to recognize the organization of Renaissance For Him and Culture Hype for providing me with the opportunity to intern for them at an early phase of my career. Thank you for mentoring me and encouraging me to continue to provide my services to other organizations and creatives. As an undergrad student, it’s hard to find great opportunities that will help you expand your network while building your portfolio. But for me, working with these brands were the push I needed for my career to move forward and connect with other talented individuals in the creative industry.
Mock-ups & Design by Estephania Garcia. | Lifestyle Photography by Inyang Essien |