Meet Eric Ross | Producer/Label Boss/Artist

We had the good fortune of connecting with Eric Ross and we’ve shared our conversation below.

Hi Eric, why did you decide to pursue a creative path?
I’ve always been a creative person since I was young. I use both sides of my brain so I have a balance between Creative and Logical side. This allowed for me to spend energy on creating and also developing the business side simultaneously. The creative space allows you to venture outside of the laws that govern logic. This inspires me to try new things, with tones, detuned keys, pitches. I walk in two worlds. One is the business world where I use my creative side to advance my agenda. I also walk in the world of Music, Production and Djing. I have a hybrid life so to speak which allows me to chose who I play for, where I play and because I do not depend strictly on creative income, I do not have to go Main Stream. I can make the music I want, play the dj sets I want and truly be a taste maker at will. In short, I did not chose a creative career it just came to be in my dual world.

Let’s talk shop? Tell us more about your career, what can you share with our community?
It has not been an easy journey. The challenge is being able to stick to what you love and not sell out for “Dollars’. The dance music has taken a new form, Pop and well garbage for the most part. Staying true to creating music that is yours, that represents your soul and energy regardless if it becomes popular or not is a hard road. Today’s social media is full of majority of Bots , fake fans and fake streams which tend to misrepresent the industry’s most “accepted” artist”.

What sets me apart from others is the fact I don’t care about being popular. I play Dj sets that are far from the popular Club Charts. I introduce new songs before they are on the radar of many. My production of music has a lot of different feels depending on the mood I’m in. It can range from House, to Techno. I prefer the deeper side of the spectrum but my sound isn’t always the same, which separates me from many artist. I do stay with the frame work of the basic four on the floor kick but can build up the track in many different ways.

Sq1theundeground, my Label is a brand of just Underground Dance Music. Nothing more. Me as an artist/Dj branding has become more Organic House and from time to time a little Deep Techno.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
First, the adventure would start in Huntington Beach/Newport Beach to surf a few days. Then head into Los Angeles to Sound Night Club and for the after spot we have so many to choose from. Events by 6am group to Technometric after party to the Factory. I would then hop on a plan with my friends and head straight to Miami to Do Not Sit On The Furniture. At 6am we would leave and head to SPACE for the terrace for the Sunrise. Of course we would hop on a plane and head over to German, where I do my radio show ‘Deep Transmissions L.A.” out of Dusseldorf, hand there for a day, then jump on a train to Berlin and final destination would be the beautiful balearic island of IBIZA where I do my radio show on IBIZA STAR DUST RADIO. Hang there with the radio team for a few days and enjoy the beach.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
Wow, I don’t have all day and not enough words for the shot outs. I would have to say, shout out to all the Party Throwers during the Rave Days, to all those who I shared the Decks with in the dingy warehouse spaces and to all the original rave fans that packed the events deep. Shouts out to Sasha/Digweed, Paul Okenfold, Kimball Collins, Dave Seaman, Danny Howells, basically the whole BedRock Team for allowing me to share the decks with them during the Rave Movement of the late 90s. Shouts out to Adam Nelson aka Sombionx who worked with me on my first EP “DR FEELS GOOD” which we released on Q studios Vinyl out of Chicago in 2000. I would have to think all the original punters in IBIZA, before the island got popular, and too all those club owners who gave me a chance to bring my vibe and sound to their dance floors. Also, shouts out to Jon Little aka Brav0 for taking over my first label Soniquarium and really hustling to build the brand, which is based out of Los Angeles. All in all I would like to give shouts out to the whole dance music community veterans that brought energy during the early days of out movement.

Instagram: https://www.instagram.com/djericross/

Other: https://www.studiosoundsradio.com/eric-ross/ www.ibizastardustradio.com https://www.studiosoundsradio.com/eric-ross/ www.residentadvisor.net/dj/ericross www.beatport.com/artist/ericross https://soundcloud.com/sq1-theunderground