Meet D’ion Adeniyi | CEO of Soul Systems HQ

We had the good fortune of connecting with D’ion Adeniyi and we’ve shared our conversation below.

Hi D’ion, can you walk us through the thought-process of starting your business?
Honestly, I just got to a point where I realized how unstable things can be—jobs, systems, the world in general. And I kept thinking, how do I build something solid for myself and for my son? Something that doesn’t rely on someone else’s yes.

Growing up, I didn’t see anyone in my family own a business. Entrepreneurship didn’t feel like an option—it wasn’t something we talked about. But once I moved to Texas and started connecting with founders and CEOs, I realized: wait, this is possible. They weren’t smarter than me, they just had access.

And that’s really what pushed me—I wanted to give other people the access and information I never had. Especially in the Black community, we sometimes hold on to things like they’re secrets, when really we should be passing it down. There’s power in ownership. And I wanted to create something that helps people build real legacy—something their kids could benefit from, even if they didn’t grow up with that kind of example.

Alright, so let’s move onto what keeps you busy professionally?
I’ve always known I was meant to help people—it’s who I am at my core. I actually started out in nursing school and had just two semesters left when life shifted. I packed up, moved to Texas with $200 in my pocket, and completely pivoted. I enrolled in Capella’s FlexPath program and finished 19 classes in six months, graduating with my Bachelor of Science in Business, specializing in HR Management.

That’s when my HR journey began—not just because I loved business, but because I had encountered so many HR professionals who lacked empathy. I was the employee who saw HR as unapproachable. I knew I wanted to be different. I didn’t want to be the person people hid from when I walked down the hall. That’s why I created my personal motto: “Not Your Typical HR.”

I’ve worked for global companies like Samsung and DoorDash, as well as small tech startups—but what I’m most proud of is my service. I spent years volunteering at Viola’s House as the HR Director before coming on staff as the Senior Development Director. It’s where I blend my love for systems and people to make a real impact for mothers and babies across Dallas.

But it hasn’t been easy. As a Black woman in corporate spaces, I’ve had to fight for salaries I deserved and recognition I had earned. I also had to do the inner work—dealing with self-doubt and constantly questioning if I was “good enough” or “smart enough.”

What’s gotten me through? My “ANYWAY” mindset. I’ve learned that no matter what’s in front of you, you’ve got to move forward anyway. Apply for the job anyway. Start the business anyway. Speak up anyway. Doubt and fear will come—but push through it anyway.

That’s what I want the world to know about me and my brand—I don’t just build systems; I build confidence, legacy, and momentum. My story is still unfolding, but one thing is for sure: I’m not waiting on permission. I’m doing it anyway.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
If my best friend came to visit, trust me—we’d have the time of our lives. I’m all about mixing good food, chill vibes, and moments that feel like a whole experience.

We’d kick off the week at Vidorra in Deep Ellum—because it’s basically tradition. Their sampler plate is unmatched, and the drinks? Let’s just say they never miss. It’s my go-to spot, and I take almost everyone there at least once.

Then we’d spend a day unwinding at The Springs in The Colony. Relaxation is always on the list—because we work hard, and we deserve peace. After that, we’d slide over to Saaya, a lounge-style spot that feels like your own private oasis. No chaos, just good energy.

For a few nights out, we’d explore Deep Ellum and Uptown—so many great little spots with live music, rooftop patios, and people who are just out to have a good time.

But I’m also the queen of a solid night in. I’d set up a Painting With a Twist: Home Edition, throw down in the kitchen with some of my favorite dishes, and turn on some Afrobeats or Caribbean vibes while we play cards or get into a serious game of Spades.

To end the week, we’d go out with a bang at The Charlotte—grown folks only. It’s elegant, laid-back, and gives you that “this is my soft life era” energy.

Dallas has something for every mood—and I’m always down to mix a little bit of everything.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I would first like to shout out Jesus—my silent business partner. He’s given me vision, strategy, and clarity, often waking me up in the middle of the night with ideas that end up changing lives. He’s the reason I lead with both heart and structure. He’s given me the gift of people and systems—and I don’t take that lightly.

I also want to give a huge shoutout to my mother. She’s been the backbone of everything I am. My mom made endless sacrifices for her children and planted faith in us from the very beginning. She raised us to think for ourselves, to stand tall, and to trust God every step of the way.

I’ve watched her care for people my entire life—starting with my father when he battled brain cancer. I saw her bathe him, feed him, and love him through it all. I watched her care for her own parents with that same quiet strength. She’s a natural giver. And without even saying it, she taught me the most powerful leadership lesson: serve first.

Their love and example are woven into everything I build today.

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