We had the good fortune of connecting with Devin M. Butler and we’ve shared our conversation below.
Hi Devin M., putting aside the decision to work for yourself, what other decisions were critical to your success?
The sinlge most important decision I have made that has contributed to JoyPop’s success is deciding early on that success cannot happen on my own. When I started JoyPop it was literally me doing everything. I soon realized I needed help and there was no shame in asking for it. I realized help came in many forms. First, I needed bodies that could step into my production line and take some of the weight off of me. Now both my brother and mother work with me. I am about to hire my first outside-of-the-family employee as well. Furthermore, I needed help from my followers, friends, and family to continue to grow and get exposure. People I know are probably sick of me asking “hey, can you share this about JoyPop?” But the reality is you all have reach to audiences I don’t. I’ll never be offended if people don’t share, but I’m sure going to ask!
Alright, so let’s move onto what keeps you busy professionally?
I felt really excited to able to select Artist/Creative! I’ve been an artist since I was a child. Always creating and doing and imagining. My earrings are art. They are an expression of my creativity, style, my history, my culture and my journey. Was my journey easy? Absolutely not, but I wouldn’t trade the really hard parts because they brought me to this point. I tell people all the time, if you look really closely at my life, you’d probably say “girl, is you ok??” because from a worldly standpoint I don’t match up to what the world expects of a 41 year old woman. I am divorced, single-mom, living with my parents… but I am the most whole and happy I have ever been. Which is more important? To appear happy to be actually experiencing it. The biggest lesson I’ve learned along the way is that we all worship something. What we worship becomes our identity. Be careful because most things are unstable and shifting and in a blink of an eye can be gone. We worship our careers, our material things, our children, our marriages. When these things fall apart or disappoint us it can be world altering. I experienced this with my marriage. When it dissolved, I was forced to realize how painful it can be to idolize some of these things that we can’t control. God is stable. God is love. God is always for your good. When I made this shift, everything in my life shifted. I would like the world to know that JOY is a powerful experience that can exist DESPITE your circumstances. I want people to feel the JOY in these tiny creations and wear them proudly. I want JoyPop to give women the chance to explore the parts of them that POP unabashedly.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I’ll be honest I’m a single-mom who works a lot and a lot of my social interactions revolve around my kids! A great weekend would include an escape to Little Elm Beach with my closest friends and all the kids. It’s the perfect escape because kids entertain themselves on the shore while the adults can enjoy each other’s company with an adult beverage. This adult beverage would come from Lockwood Distillery!! There Hibiscus Lemonade is to die for and they offer it TO-GO! I’d also highly recommend their brunch menu. When we’re done brunching we can swing around the corner to Lone Chimney Mercantile to experience some fo the best local artists and their work that Dallas has to offer. We might round it out at the new Hillcrest Village, where the kids can play on the playground and the adults can enjoy margaritas from LADA or a burger from Haystack!!
Who else deserves some credit and recognition?
Oh man!! There are so many people that I could list here! First of all my parents, Billie and Harry McCalla. Five years ago, I was in a very bad place in my life, a mother of two young children in a very toxic marriage. My parents flew across the country to come get me and have allowed me what most adults never get, a safe haven, a reprise, and a place to heal and grow to my full potential. I feel like this is my Oscars speech but none of what is happening would be possible with out the love and guidance of God. I met Christ at 35 and through a ministry at ONE COMMUNITY CHURCH called PURSUIT, I found healing that I never knew existed. My older brother, and I’s relationship was healed through Christ’s plan for my life and the work JoyPop created for us to do together. God has placed such amazing people in my path to help me every step of the way. Friends who encourage, spiritual sisters who pray for me, my business and my family. I’ve had mentors come out of no where. Friends who are willing to have hard conversation in order to help me grow. Strangers who have come into my life to give my business exposure that I couldn’t have dreamed of and people who have connected me to opportunities when I least expected it. I am never surprised by these encounters but always, always thankful.