We had the good fortune of connecting with Chris Faison and we’ve shared our conversation below.
Hi Chris, what role has risk played in your life or career?
Having an appetite for high level risk taking is the single most contributing factor towards my success. I was 24 years old when I decided to take the risk of leaving the comfort of my promising corporate banking career and dive deep into the uncertain abyss of entrepreneurship. Not only did I not have a formal background in real estate, but I was working to convince real estate experts (who were twice my age) to believe in my groundbreaking business strategy that was unheard of in the industry. Being a pioneer in the short term rental field is what later led me to have minimal competition and maximum upside. As a result of taking that risk, I am now able to mentor others who are interested in creating passive income of their own with minimal startup costs and even without having to own any property. High level risk taking will help you scale your business in exponential leaps of which others who are being conservative will not be able to tolerate.
Living an abundant life full of freedom is only rewarded to those who have an unwavering level of self belief and are willing to take above average risks.
We often fear that life may go wrong if you choose to take a risk; I believe that life will certainly go wrong if you don’t.
Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?
We are all aware of real estate arguably being the best form of long term investing. What if you could operate an income-producing property without needing the five figure down payment? A thirty year loan would delay your profitability and slow down your ability to scale. So what if you could enter the industry without owning any property at all? This level of innovation is what led me to founding The Attractive Lifestyle LLC, a short term rental real estate company that has pioneered the most modern form of real estate. I envisioned a business strategy that would allow me to sublet rental properties through Airbnb without having to own any of the homes myself. This led to minimal startup costs and liability, along with the quickest return on investment due to the high level of cash flow. Now rather than the slow rate of growth that traditional long term leasing entails, I was able to scale at rates that resulted in ten properties within the first year and a half and over one quarter million dollars in revenue for only the company’s second calendar year of existence. You can’t expect everyone to believe in your innovative idea at the beginning of your journey, although I’ve always believed that the universe will reward those worth rewarding!
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Great food, outdoor activities and live music. An ideal day in Austin would look something like eating breakfast tacos from one of the many renowned food trucks. You’ll then paddle board on Lady Bird Lake to cool off from the Texas summer heat. World famous Bar-B-Que will be on the dinner menu before a night out on Rainey street. Austin is now the nation’s Tech Hub, recently surpassing Silicon Valley. This futuristic startup culture combined with being surrounded by the most nature out of any major city in the state leads to a well balanced lifestyle that I believe anyone would enjoy!
Who else deserves some credit and recognition?
Reflecting on your past is a great gratitude exercise that I encourage us all to integrate into our daily rituals. When I reflect on the beginning of my journey I am most thankful for the fact that at the age of eighteen my mind was completely made up on entrepreneurship being my calling. This destined life was taught to me by a group of mentors that I connected with at a personal development convention in Atlanta, Georgia. These mentors not only helped me realize that I was built for entrepreneurship but most importantly they demonstrated what a life full of freedom truly looked like. We often think of mentorship as a teacher who guides us step-by-step, but when you come from a minority low income background sometimes you just need someone to visually show you that a higher quality of life is truly attainable.