We had the good fortune of connecting with Brett Seidl and we’ve shared our conversation below.
Hi Brett, how has your work-life balance changed over time?
Work-life balance … the ever present struggle! After being a small business owner for over 5 years (and also a mom of a 2 and 5 year old), to be honest, I don’t believe there’s such a thing as work-life balance. It all ebbs and flows. I have my priorities and have to keep myself in check, almost daily, on whether what I say are priorities are, in fact, being treated like priorities. There are busy seasons in my business where I’m working crazy long hours and I just have to buckle down and crank through. And, unfortunately, my family time takes a hit during those seasons. The important part is knowing and disciplining myself that the work overload needs to be just that – seasonal. My family is my priority, so I have to put things in place to swing the balance of my time when I’ve been working too much for too long. For example, last year, my business was booming, but I was running on fumes, working 80-100 hours a week. My family time had been sacrificed regularly for months. I would cry when I had to drop off my kids at daycare because the time spent in the car picking them up and dropping them off was pretty much the only time I was able to spend with them (and I am not a crier!). It was a gut-punch when I got to that point. The reality that “I can’t do it all”; there’s just not enough hours in the day. That’s when I hired my first employee. It gave me the breathing room I desperately needed and allowed me to run my business AND be a mom, wife, and friend. And in the coming years, I’m sure I’ll go through this whole season again, until my next hire. It’s just the nature of owning and growing a business. There are sacrifices I have to make … time being number one. To create any semblance of balance, I’ve had to learn how to ask for help, how to delegate, and to spend my time wisely. I’d love to say I’m some superwoman that can run a business AND be head of the PTA, but I can’t. I have to work hard to carve out intentional, dedicated time with my husband, kiddos, and friends. I have to work hard to keep my priorities, my priorities.
What should our readers know about your business?
My business grew out of an innate and insatiable need to be creative. I thrive on change and creativity and in my previous career of nonprofit management, it was a lot of the same stuff, day in and day out. I began designing spaces for friends and family as a creative outlet. And then, it just kept growing and growing until it got to the point where I had to make the decision to transition interior design as my full-time gig. After literally hundreds of hours worth of research, additional courses, prayer, and a big internal gulp, Brett Nicole Interiors was officially formed! Now, nearly 6 years later as an interior design firm, my company has become well-known in the Dallas metroplex for our unique design aesthetic and top-notch client experience. We specialize in mid to high-end residential projects and make it our mission to design quality and custom environments that are both inspiring and personal. We have a modern and tailored aesthetic, with little pops of whimsy. First and foremost, we are client-oriented and customer-service driven. Yes yes, I know those are cheesy buzz words and tag lines, but we really do mean it! I LOVE getting to know my clients. The relationships I get to build with them are deeply personal (I mean, I’m designing their bathrooms and bedrooms, how can you not get personal!). My team and I are really proud of the processes we’ve built that allow us to keep our clients at the forefront. I’ll be honest, I get weirdly giddy when I see a facebook or instagram post from a past client where a room I’ve created is in the background. Not because of the room itself being publicly posted, but just knowing that I’ve designed spaces that create the background for their memories is truly special. This industry is more than just making rooms pretty. We’ve all watched the ever-popular HGTV shows, where every time, the “big reveal” is incredibly emotional for the client (and often the designer as well!). The environment you’re in has the ability to persuade your mental state and emotions; that’s powerful! I recently had a previous client send me a message that said our designs for her living room and kitchen have “literally changed her life” and that by “refreshing [her] environment” we “refreshed [her] whole spirit”. I mean, holy cow. Case closed, I love what I do.
If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
FOOD! I’m in the Frisco area and it’s foodie paradise here. I’d recommend Whiskey Cake, Tupelo Honey, Summer Moon Coffee, Babe’s Chicken, Hard 8 BBQ, the Truck Yard, anything in Legacy West Plano … Oh my goodness, I could keep going and going. I really like food. Places to visit: Fossil Rim (not really in my hood, but such a great place for kids!), Dallas Zoo, Arbor Hills Nature Preserve and/or Dallas Arboretum, The Star. Check out a Cowboys game at AT&T stadium or hang out at the Grandscape in The Colony, visit the Bishop Arts district (SO many incredible mom and pop boutique shops there!). Basically, DFW is the bomb.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My husband, Jon Seidl, for all his support through my highest of highs, and lowest of lows. My design coordinator, Tracie McElhaney, for helping to keep this company a well-oiled machine!
Photography by: Kadi Stunz; Jen Burner; Matti Gresham