We had the good fortune of connecting with Alexandria White and we’ve shared our conversation below.
Hi Alexandria, can you walk us through the thought-process of starting your business?
CoFit was born out of my desire to provide a solution for busy people who want to prioritize their health and fitness. As someone with experience in cooking as a Chef, nutrition and now exercise science I am able provide valuable information, strategy and services that allow people to accomplish their wellness goals. When embarking on any new journey sometimes it can be difficult to figure out where to start, who and what information to trust, and how it can fit into your already busy schedule. People need someone who can not only be a resource for trustworthy information but who is also an approachable affordable resource and that’s what you get at CoFit.
Alright, so for those in our community who might not be familiar with your business, can you tell us more?
CoFit seeks to provide a one stop shop for fitness and nutrition. We offer virtual, on-site and travel-to personal training, accountability coaching, meal preps, nutrition counseling and cooking classes. Having a variety of training options allows us to serve people with different schedules and needs. Our meal preps are creative, flavorful and filling, all while ensuring that the key aspects of nutrition are covered. What are the key aspects of nutrition? Adequate servings of fruits and vegetables, whole grains and high quality lean proteins. We offer vegan options as well. Very soon we will be offering online courses and guides to help more people reach their health and fitness goals, which is super exciting.
Reaching this level of business was a definitely a challenge. Finding the right customers, creating attractive menus and continuous adjustments to better serve our clients is something we are continuously working on. However, trusting the process, sticking to schedules and always checking in with our clients suggestions helps us to overcome whatever challenges we encounter.
The biggest lesson we have learned is that if you are going to offer people a service, you need to make sure it is a high quality service. Know what you are talking about, because if people come to you to help solve a problem wasting their time ruins it for both the customer and the business. If people see results, they will trust your business and recommend others to it.
At CoFit, your best interest is at heart. We want you to achieve your desired level of health and fitness in a way that works for you. We understand the sacrifices that are necessary to make and our goal is to fill those spaces with support and success.
Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
Hosting a friend for a week definitely calls for a restaurant tour! I love to eat a variety of different foods. Blackjack pizza, Spiral Vegan Diner, Ai sushi, Bam’s Vegan, and of course barbecue at the Pecan Lodge. Everyone wants to see the Dallas skyline so a drive downtown and a stop at Trinity groves is definitely a must do. You should not come to this city and not experience the Dallas Farmers Market on a weekend, which would pare nicely with some volunteer work at OC Veggie Project. The Cedar Hill Nature Preserve or The Dallas Arboretum is always great for exercise and experiencing nature. The Perot Museum is always a fun time and my favorite place of all The Dallas World Aquarium.
Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
My family is my biggest support system. Whether they are promoting the business, encouraging me to take bigger risks or taking on small roles so the business runs smoothly they are always down to help. When I was unsure if it made sense for me to start my business they stepped in and reassured me that it made plenty of sense and that I was creating a valuable resource. As well as all the people who allow me to be apart of their wellness journey, because they are not only supporting my dreams but also allowing me to be apart of reaching their goals which is always an honor.
Website: www.getcofit.com
Instagram: @fabfitalex
Linkedin: Alexandria White
Facebook: CoFit
Image Credits
Esyntric Debonair Photography